DHS’ Ready Campaign Reminds Americans to “Get Prepared” as Tropical Storm Hanna Moves Toward the U.S. with Tropical Storms Ike and Josephine Behind It
As Gustav continues inland, Tropical Storms Hanna, Ike and Josephine serve as stark reminders of the need for Americans to be prepared. The Department of Homeland Security’s Ready Campaign encourages citizens to get an emergency supply kit, make an emergency plan, and be informed about what to do if these Tropical Storms gain strength, turn into hurricanes, and head in their direction. As seen with Gustav, hurricanes and tropical storms also produce tornadoes, flooding and power outages that affect citizens for hours or even days after the initial storm has passed. Ready wants to make sure citizens are on alert and listening to what local authorities are advising them to do.
Ready recommends having a three-day supply of water for each individual in your family, including pets, along with non-perishable food, a battery-powered radio, extra batteries and a flashlight. It is also important to consider your family’s unique needs such as medication and any important documents like property insurance. Additionally, pet owners should check which shelters in the area will take animals in case of evacuation. Also, Ready recommends citizens along the Atlantic Coast have a “to-go” kit that includes basic essentials such as food and water as well as blankets and clothing in case they must evacuate on a moment’s notice.
Ready’s Web site, www.ready.gov, is a free resource where individuals can find an emergency supply checklist, download an emergency plan and link to local information. Ready also has resources and tools available on its Web site to help business owners ensure their business plans stay up and running, talk to their employees and protect their assets. For information in Spanish, visit www.listo.gov. Individuals can also call 1-800-BE-READY or 1-888-SE-LISTO for more emergency preparedness information.
February 2008 marked the Ready Campaign’s fifth year at the Department of Homeland Security. Launched in 2003 in partnership with The Advertising Council, Ready is designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks. It has proven to be one of the most successful campaigns in Ad Council’s more than 65-year history. Since its launch, the campaign has generated more than $756.5 million in donated media support. Individuals interested in more information about family, business and community preparedness can visit www.ready.gov.
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