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New Site Showcases Great Art Your Way


New AVID Commerce technology lets visitors see billions of custom frame and matte combinations on tens of thousands of art subjects, instantly; “nothing else like it” online.

Art Passions, an Ithaca, Michigan based manufacturer of custom framed art, and AVID Commerce, the company’s Internet technology partner, today announced a major upgrade of the web site. The new web site provides visitors with exclusive visual tools to create over twenty-five billion print, frame and matte combinations.

“The web site represents a powerful combination of art and science”, said Stephen Antisdel, Managing Director of AVID Commerce. “The custom framing tools allow the site’s visitors to choose from tens-of-thousands of high quality prints, and customize the frame and matting to an amazing degree. They can even see their selection against a custom color background and in scale. From what I’ve seen, there’s nothing else like it, online or otherwise.”

“We’re excited about the launch of the new site”, said Art Passions President, Al Kommel. “For years we’ve been giving our clients more for less. Now, with the exclusive AVID technology, clients can have even more choices in just minutes online.”

The new site provides art lovers with multiple e-commerce conveniences including friendly advice from professional interior decorators, background information about the artwork and the artists, and instant design suggestions for added convenience and ease of shopping.

About was formed to bring value-conscious clients the ’best of the best’ in custom framed art through a unique Online Gallery that makes decorating and shopping easy, inexpensive, creative and fun. Since 1992, the Company has produced framed art and home décor products for large retailers, catalog houses, consumers, hospitals, and businesses, nationwide. Started in a Midwestern garage, the ArtPassions family of companies today includes Craig Frames Inc., a 70,000 square foot, state-of-the-art wholesale framing operation, and two large retail outlets for artwork, frames and related home decorating products. While the organization has grown dramatically, its mission is unchanged: a passion for quality craftsmanship combined with affordable art and wall décor products ~ at the best prices anywhere ~

About AVID Commerce

AVID Commerce is the creator of proprietary e-commerce applications and related technologies employed in the design, development and marketing of high-performance, ecommerce web properties. Clients include,,, and many others. AVID Commerce ~ Art and Science for the Internet Retailer.


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