Mitsubishi Motors Awards Three New Cars to AFL Fans and ArenaBowl XXII MVP
Mitsubishi Motors, the official automotive sponsor of the Arena Football League, handed the keys to three new Mitsubishi vehicles to Philadelphia Soul QB Matt D’Orazio and two lucky fans at the conclusion of ArenaBowl XXII Championship weekend in New Orleans, July 26-27.
Mitsubishi Motors presented D’Orazio with the keys to a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT after the QB led Philadelphia to a 59-56 victory over the defending champion San Jose SaberCats, completing 26 of 43 pass attempts for 302 yards and seven touchdowns and one rushing score.
Watching the game from the stands was 25-year-old Minnesota resident Ryan Boen, who received a 2009 Mitsubishi Galant Ralliart after winning the Grand Prize of the Mitsubishi Motors Drive to ArenaBowl Sweepstakes. Boen also received a complimentary trip to New Orleans for the game as part of the online promotion. Meanwhile, local Louisiana resident Robbie Rhodes won the Hole-in-One challenge at the ArenaBowl Golf Invitational, taking home a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT as well.
“The AFL has one of the fastest growing fan bases in sports and one that is very passionate and spirited,” said Dan Kuhnert, executive vice president for marketing and sales, Mitsubishi Motors North America. “We really wanted to increase Mitsubishi’s brand presence at the biggest event of the arena football season and do something special for the fans.”
On July 26th, AFL fans rocked out in the French Quarter at the Mitsubishi Motors ArenaBowl Extravaganza concert, as local musicians opened up the show for two-time Grammy winner Huey Lewis and The News. Mitsubishi Motors also held a child booster seat awareness event in conjunction with non-profit organization Kids Safety First at the AFL Kid Zone on June 26th, offering parents important safety information and distributing coupons redeemable for free booster seats at local Mitsubishi car dealerships.
Fans also had the opportunity to visit the Mitsubishi Motors interactive display area featuring Mitsubishi vehicle displays.
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