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New Country Manager and Dedicated UK Office For Mobile Publisher


London, United Kingdom & Stockholm, Sweden, December 14, 2005 - Synergenix, the European subsidiary of mobile games publisher Kayak Interactive today announced the opening of a local office and organization in the United Kingdom.

The office is based in London and provides Synergenix and Kayak with dedicated local presence in one of the world’s most advanced markets for mobile games and entertainment. The company plans to use this new presence to build closer direct relationships with the networks, brand owners and developers giving the company a leading position as the mobile entertainment sector continues to expand and evolve.

Mr. Chris Hanage, a veteran of the magazine publishing market, with many years of experience in dealing with intellectual property and global brands, has been appointed as Country Manager of the new office, reporting directly to the General Manager - Europe and Asia of Kayak Interactive and Synergenix.

“I am very excited to be working with Synergenix and Kayak,” says Hanage. “The company has a huge amount of experience, credibility and passion for mobile gaming and I’m looking forward to working with them as the mobile games market continues to grow.”

The opening of the new UK office is another significant step forward for Synergenix and Kayak. A wide range of original and branded games including Carmageddon, Crazy Golf, Guinness World Records, Pixudoku, Lock ‘n Load and Conflict: Global Storm have been launched during 2005 with plans for The DaVinci Code to be launched in 2006. The company also introduced a number of advanced new gaming services including the first pay-to-play, real-time 3D games, which were launched in October on the 3 network in the UK.

“We have been planning to create a dedicated UK office for some time,” says Martin Forsling, the General Manager - Europe and Asia of Kayak Interactive and Synergenix. “The market is very advanced, with a consumer base which is growing every day, mobile networks which understand the value of games and many development studios. The time is now right for us to establish ourselves more fully within the market and with Chris, we have found a very experienced and enthusiastic manager. We have made several key launches in the UK this year and we have many more exciting new projects to be announced in 2006.”

The new Kayak Interactive/Synergenix UK offices can be reached at:

10 Greycoat Place
London, SW1P 1SB, UK
Mobile: +44 7973 267619


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