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WWTV Purchases Avid End-to-End Digital News Production Environment


CBS affiliate to transition news creation, storage, and play-to-air processes to all-Avid workflow

Tewksbury , MA - December 13, 2005 - Avid Technology, Inc. (NASDAQ: AVID) today announced that WWTV, Cadillac, MI, has purchased and begun to install an Avid® end-to-end digital production environment for news creation, storage, and playout. The CBS affiliate is replacing its tape-based systems with Avid’s latest all-digital solutions to improve overall operating efficiency and real-time, simultaneous access to content.

“This installation represents our commitment to quality as we transition to the next generation of digital news coverage and broadcast. We wanted to be sure that we made the move with a proven manufacturer,” said Bill Kring, general manager of WWTV. “The transition from all-tape to all-digital production requires a substantial overhaul of infrastructure and workflow capabilities, and Avid provided the perfect mix of tools to get us there in a timely and efficient manner. Our new workflow will allow us to improve the speed with which we deliver our number one rated news content to viewers.”

David Schleifer , vice president of Avid Broadcast & Workgroups, said, “WWTV is yet another great example that any station – in a market of any size – can make a cost-effective transition to an all-digital workflow. While the advantages of a tapeless news production environment are beneficial to all broadcasters, there is a perception among many small- and mid-sized stations that all-digital newsrooms are not within their reach – and that is not the case. Avid’s end-to-end solutions are designed to be powerful and cost-effective so that broadcasters of all sizes can leverage the efficiencies of an all-digital workflow.”

WWTV’s new end-to-end production environment consists of the Avid Unity™ for News shared-storage system with MediaManager software; seven Avid NewsCutter® XP systems and a NewsCutter Adrenaline™ nonlinear news editing system for craft news editing; the Avid iNEWS® newsroom computer system for automation; MediaStream™ for commercial playout; and an Avid AirSpeed® video server for news ingest and playout. WWTV currently uses an Avid Media Composer® Adrenaline and Avid DS Nitris® system for editing promotions and long-form features.
About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit:

© 2005 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Pro Tools, iNEWS, Film Composer, Avid Unity, Adrenaline, Media Composer, AirSpeed, MediaStream, Nitris, and NewsCutter are either registered trademarks or trademarks of Avid Technology, Inc. and/or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of The National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.


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