Point-of-Purchase ‘Pops’ With Help From Print Art
Egg Harbor Twp., N.J. (June 16, 2008) – They’re displayed prominently at every checkout counter, display bin and window. That’s because these colorful point-of-purchase (POP) materials factor heavily into the last-minute impulse buy. The challenge is to stand out from the clutter of competing brands.
No one knows that challenge better than Print Art, a major commercial printer based in Egg Harbor Twp., N.J., which produces POP displays for such household names as Wawa, Spencer Gifts and Five Below.
Print Art’s 32,000 square foot operation includes a fleet of Heidelberg printing presses with a full finishing department that provides folding, stitching, foil stamping, die-cutting, embossing and more. Print Art also produces large format digital prints and screen prints. Print Art’s state-of-the-art technology is used to produce POP displays that range from a few inches to 15 feet, and include posters, window clings, counter mats, die cut signs, shelf talkers, banners, and more.
“We have manufactured promotional POP materials for numerous corporate retail chains,” said Carl Blase, CEO. “These include, but are not limited to, oversized soup cups, specialty promotional display items, die-cut danglers and custom machine translites.”
Point of purchase is an area that is expected to grow, despite the competition from online retail. A 2007 report from Deloitte showed in-store advertising increasing faster than Internet advertising. “[It] went on to say that ‘manufacturers expected [point of purchase advertising] to reach 8% of marketing budgets by 2010,” (up from 3% in 2004), according to a March 1, 2008 article in AdMedia.
Located in Egg Harbor Twp., N.J., Print Art, Inc. is a manufacturer of custom commercial printing products servicing the advertising, educational, financial, gaming, healthcare and retail industries for over 50 years. Print Art, Inc. serves national accounts as well as regional clients in New Jersey, Philadelphia, New York and Washington, DC. The company provides a complete line of custom printed products and printing services as well as grand format digital printing, design, fulfillment, direct mail and affiliated services. For more information, call (609) 645-1940 or visit www.print-art.net.
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- Doug Powell
- Print Art Inc.
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