Nortel Appoints Ricardo Hoyos As Business And Channel Strategies Manager For Smbs In Latin America
Hoyos Brings Proven Expertise In Sales In The Telecommunications Sector
SUNRISE, Florida – Nortel* [NYSE/TSX: NT] Latin American and Caribbean President Alvio Barrios recently appointed Ricardo Hoyos as Nortel’s Business and Channel Development manager for small and medium businesses (SMBs) in CALA (Caribbean and Latin America). In his new role, Hoyos is responsible for developing new SMB strategies in the region for the company as well as for the LG-Nortel joint venture.
A proven leader, Hoyos brings an outstanding background to this key role. He joined Nortel in 2004 to oversee the company’s relationship with Puerto Rico Telephone Company (PRTC) and Banco Popular in the same country. He helped increase Nortel’s revenues with PRTC by 30 percent during his first year and 34 percent the second year. Hoyos has also served as Caribbean sales manager for Multimedia Applications and Unified Communications, responsible for Nortel and Microsoft’s Innovative Communications Alliance with the objective of advancing its market presence in the region.
“With the appointment of Ricardo, Nortel extends the strength of its focus on the SMB market in CALA,” said Barrios. “With his extensive experience and consistent track record of performance, he is the right person to continue building and delivering the best-in-class strategy necessary for Nortel to compete and win this important CALA market.”
Hoyos is an electrical engineer graduate from the Metropolitan University of Caracas where he specialized in telecommunications and electronics. He also collaborated in the development of the Masters in Communications at the University Ana G. Méndez in Colombia.
In Puerto Rico, Hoyos won the 40 menos de 40 (40 under 40) award which recognizes the 40 most successful men under 40. He also won a prize awarded by Puerto Rico’s senate, recognizing him as one the country’s top business leaders.
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