Hubbard One Emphasizes Video to Help Law Firms Drive Web Site Engagement
New Media Manager module enables firms to easily leverage video to achieve marketing objectives
CHICAGO – Hubbard One has launched version 6.2 of Web Center, its flagship offering that allows law firms to use the Web to communicate more effectively with target audiences. This release includes the introduction of a new Media Manager module, which reflects the growing trend toward video as a vital component of a firm’s Web communication strategy.
Media Manager is the legal industry’s only integrated multimedia content management application that allows a firm to manage video within the context of other types of content on the Web site, such as attorney bios, practice and industry pages, news, events, publications and relevant experience summaries. Media Manager continues to extend the Web Center platform strategy by allowing firms to manage 100 percent of their marketing and Web content from a single repository and provide site visitors with a 360 degree view of the firm. Media Manager also integrates with a robust streaming service to ensure uninterrupted, high-quality video viewing. Hubbard One developed Media Manager to help law firms make their Web presence more engaging, extending the attention span of site visitors and increasing interest in the firm’s capabilities.
“When it comes to driving business, it’s all about engagement. Firms that embrace new technologies like online video position themselves to engage and ultimately win the mindshare of clients and prospective clients,” said Christopher Kraft, senior director of product management, Hubbard One. “We continually enhance our products with our clients’ business development needs in mind.”
In addition to Media Manager, the 6.2 release of Web Center includes a number of new enhancements to support search engine optimization (SEO) and Web analytics. The new SEO features allow content administrators to quickly search, find and edit keywords throughout the Web site. In addition, upgraded Web analytics capabilities include more detailed traffic reporting to collect better intelligence about site visitors and track return across integrated marketing efforts.
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