Delphi Wins New Data Connectivity Business
A Major North American Automaker Designated Delphi Its Sole Data Connectivity Supplier for Models with Production Start Dates Beginning in 2010 and Beyond
TROY, Mich.—Delphi Corporation (PINKSHEETS: DPHIQ) won 100 percent of a major North American automaker’s new data connectivity systems business and will begin supplying componentry for models built on several platforms as soon as model year 2010.
“In this particular business win, Delphi has been designated the sole supplier for USB cables, ports and headers for this automaker,” reports John Yurtin, product line manager for Delphi Connection Systems, Delphi Packard Electrical/Electronic Architecture.
As sole supplier, Delphi will provide all of the USB cable assemblies, integrated consumer ports and headers for vehicles built on a variety of platforms and slated to go into production between 2010 and 2013.
As part of the agreement, Delphi is prohibited from identifying the automaker before the models on which Delphi’s data connectivity systems will be included are in production.
Data connectivity systems make it possible for passengers to connect consumer devices such as iPods® and MP3 players to consumer interfaces in the vehicle and listen to the music stored on them through the vehicle’s audio system. They can also provide a means to connect computers, charge cell phones, view images stored on photo cards, play video games and watch movies.
“Owning 100 percent of the business to supply these data connectivity systems is not typical,” Yurtin says, but demonstrates the desirability of Delphi’s products over those of other suppliers. Delphi’s leadership in the industry and ability to provide complete systems, including all of the componentry from the device to the end-user interface—systems that meet the unique specifications of every vehicle—increase that desirability.
“The innovative ideas and technologies Delphi offers help provide its customers with the ability to provide features that are extremely appealing and that excite consumers,” Yurtin observes. “These are the things that give our customers a marketing advantage over their competitors.”
Delphi’s ability to maintain a close working relationship with the original equipment manufacturer as well as the automaker’s other suppliers was crucial to securing the business, Yurtin continues. “This is a hot new item and they want to get it on the market as soon as possible. Meeting such a tight schedule requires teamwork—that’s the key to successful implementation.”
Although this new business is not Delphi’s only experience providing data connectivity systems to a high-volume customer, Yurtin says winning this business further secures Delphi’s position in the industry. And, he points out, being an established supplier for complete data connectivity systems for high-volume production positions Delphi to win more business as the company prepares its next generation of products. The next generation of Delphi data connectivity products will enable automakers to expand the types and varieties of protocols included in their production vehicles.
For more information on Delphi Data Connectivity Systems, visit www.Delphi.com/dataconn.
Delphi Packard Electrical/Electronic Architecture delivers power and signal distribution networks for today’s increasingly complex vehicles. Delphi engineers act as master architects by using proprietary design tools and software to create a virtual model of a vehicle’s E/E architecture—down to the last connector, electrical center, electronic module and wiring harness. In doing so, they evaluate the impact of various trade-offs to deliver a fully optimized E/E architecture system backed by Delphi technical centers and manufacturing facilities in 31 countries around the globe.
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