AOL Programming Sites’ Traffic Reach All-Time High in April
Additional Sites and Featured Content Launching in May
New York, NY. – AOL had another record-setting month in April, posting its seventh consecutive month of growth in both unique visitors and page views, according to comScore Media Metrix*. AOL’s programming sites grew unique visitors 12% year over year to 55.4 million; page views climbed 48% year over year to 4.3 billion in April.
AOL continues to launch and redesign many of its sites. Just this week, AOL launched a number of niche sites within its network, including ParentDish, http://parentdish.com, The BoomBox, http://theboombox.com, and TheBoot, http://theboot.com, as well as the new AOL Money & Finance video site, http://money.aol.com/videos.
“The significant growth in reach and engagement proves that the work we’ve done rebuilding our vertical websites and introducing new sites is paying off as evidenced by our growing online audience,” said Bill Wilson, Executive Vice President, AOL Programming. “Our focus is on delivering consumers content based on their passion points, which creates better experiences for consumers and helps advertisers target key audiences and increase revenue potential.”
Many of AOL’s programming sites are in the top three of their categories for unique visitors. Asylum, http://asylum.com, Black Voices, http://blackvoices.com, Music, http://music.aol.com, and StyleList, http://stylelist.com, are all No. 1. Horoscopes, http://horoscopes.aol.com, Money & Finance, http://money.aol.com, Moviefone, http://moviefone.com, TMZ, http://tmz.com, and Television, http://television.aol.com, are in the top two. Living, http://living.aol.com, Health, http://body.aol.com, Latino, http://latino.aol.com, and News, http://news.aol.com, are in the top three.**
* comScore Media Metrix numbers measured from April 1 to April 30, 2008.
** comScore categories BlackVoices, Horoscopes, Latino, StyleList and Asylum are custom built based on a self selected competitor list.
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