BooRah Announces Customer Loyalty Program for Restaurants

Restaurant guide bridges gap between traditional offline loyalty and online word-of-mouth programs.


Mountain View, CA. May 22, 2008 – BooRah (www.boorah.com), the ultimate personalized review guide has announced a hassle-free customer loyalty program for restaurants that drives repeat dines while rewarding only their most loyal customers. Using BooRah’s unique DineTrak system, BooRah ties each dining visit a customer makes at a restaurant to an online profile. Unlike traditional loyalty programs, no expensive equipment, software, or services are required – yet results are measured and tracked as if one existed.

“BooRah’s program is innovative and easy for restaurants to use.” said Hasan Ibrahim, Owner of Mediterranean Grill House in Mountain View. “I am excited to be one of BooRah’s launch customers and to contribute to the development of this system”.

Using this program, patrons of the restaurant can be featured on BooRah.com, encouraging new customers and friends to participate in the restaurants’ loyalty programs. In this way, both restaurants and their loyal customers generate positive word-of-mouth about the restaurant – online and locally within the community.

BooRah is seeking restaurant owners interested in driving more business to their restaurants to participate in the limited launch program. As a launch customer, participants will be among the first to experience the benefits of the program in their location. Interested restaurateurs should contact BooRah by email at loyalty@boorah.com.

About BooRah:
BooRah’s patent-pending Natural Language Processing technology automatically condenses a comprehensive collection of online reviews from bloggers, professional critics and consumers, and delivers these results in the most relevant fashion to a consumer. BooRah’s technology helps local business owners track their reviews reputation online and capitalize on the growing trend of user-generated recommendations. Founded in 2006, BooRah is privately held and based in Mountain View, California.

Website: www.boorah.com

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Brian Warren

Press Communications

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