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FANUC Robotics Selects Avaya IP Contact Center Solutions to Turn Customer Service Into a Competitive Asset


The World’s Leading Provider of Industrial Robotics Uses Avaya Applications to Manage Growing Demand, Improve Responsiveness and Raise Customer Satisfaction

FANUC Robotics America, Inc., the world leader in industrial robots, has turned its customer care operations into a competitive business asset with an Internet Protocol (IP)-based contact center solution from Avaya Inc.

FANUC Robotics America, based in Rochester Hills, Michigan, provides intelligent robot solutions to businesses around the world. This includes large auto manufacturers that use robotic arms to assemble, weld and paint cars, and small and mid-size industrial companies which use the company’s units to pick products, pack boxes, and handle other applications. When the company experienced rapid growth and increased demand, new challenges began to tax FANUC Robotics America’s customer care team, which could cause lengthy wait times when customers called for support.

The company took swift action to improve performance by transforming its customer care operations with an Avaya IP contact center solution powered by Avaya Communication Manager IP telephony software. Additionally, an Avaya Call Management System provided the FANUC Robotics America care team with the information and management tools needed to analyze performance quickly, and make fast and effective improvements.

“Our call volume grew by an estimated 10 percent in 2006 alone, with more than 120,000 customers calling us for parts or technical support,” said Joe Cvengros, director of the Customer Resource Center for FANUC Robotics America. “We’ve continued to address demand while improving our responsiveness, and with new solutions from Avaya, customer wait times decreased dramatically. Now, 99 percent of our calls are answered in 15 seconds or less.”

They also rely on Avaya Interaction Center, a critical contact center application that enables FANUC Robotics America to improve responsiveness, despite growing call volumes. The software can segment highly-skilled engineers in customer support by their area of specialty. This enables incoming calls to be quickly routed to individuals most familiar with a particular robot or problem. In addition, Interaction Center provides screen pops containing profile information on each customer, which helps engineers deliver a more personalized and productive response.

“Through smarter routing and screen pops, we’re able to handle more customer inquiries with the same number of agents,” Cvengros said. “For example, if a customer calls back within 36 hours, they are automatically routed to the same agent for follow up. They don’t have to repeat the background on their issue. We can get them to the same exact agent, even if it’s a different day.”

IP telephony also makes FANUC Robotics America a more attractive employer to engineers and specialists. Avaya IP Agent Softphone, for instance, lets engineers easily log into the company’s contact center operations from a home office or remote location using a virtual representation of a phone console right on their PC. This makes it easier to recruit top talent for the FANUC Robotics America Customer Resource Center team, since engineers are not required to relocate.

Most importantly, Avaya’s intelligent communications solution has helped FANUC Robotics gain significant improvements in customer satisfaction.

“We conduct annual surveys of how our care team is performing and whether we’re meeting customer expectations,” Cvengros said. “The results show that our investment in contact centers has paid off with significant increases in response times and satisfied customers.”


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