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User-Generated Video Growing Faster Than Expected


SCOTTSDALE, Ariz., May 2008 - With significant growth in the Chinese market, the forecasts for User-Generated Video (UGV) use and revenue have shifted upward since last year, reports In-Stat . And with expectations of higher quality content (e.g. HD video) and increasing file size maximums, the demands on bandwidth will likely continue to grow at a faster rate than the number of files/videos served, the high-tech market research firm says.

“User-generated video (UGV) and the video sharing sites that exemplify this form of content have spread across the globe,” says Michael Inouye, In-Stat analyst. “China is a prime example of UGV’s global reach and appeal, capturing a significant portion of the world market, making it second only to the US. In general, viewing of online video has increased in the US in the past year, although participation is still stratified by age.”

Recent research by In-Stat found the following:

* Total worldwide UGV revenue is expected to eclipse US$1.19 billion by 2012.
* 160 billion UGV served videos are forecasted for 2012.
* Individuals who use mobile phones to participate in online video sites are most likely to contribute to the market (both financially and in terms of content).

Recent In-Stat research, User-Generated Video, a Global Stage for You (#IN0804030CM), covers the worldwide market for user-generated video. It provides worldwide forecasts for UGV revenue and served videos, and regional market share percentages for served videos, through 2012. In addition, the results of two consumer surveys regarding UGV are presented and analyzed.

For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $3,495 (US).

This research is part of In-Stat’s Consumer Media & Content service. “Content is King,” and as digital content evolves it drives a rapidly shifting market place, which demands large investments in unproven products and services. In-Stat too has made investments to cover the consumer media and content markets, enlisting a half-dozen seasoned In-Stat analysts who contribute to this service throughout the year, leveraging In-Stat’s wide breadth of research practices. Consumer Media & Content (CMC) provides invaluable insights into how new delivery methods and business models will influence the evolution of the media value chain end to- end. CMC also addresses the creation, acquisition, distribution, and use of digital content (audio, imaging, video, and voice), and how it fits into the evolving consumer’s digital entertainment lifestyle.


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