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AutoMax Sales Training Implements New Program for Dealerships


LINWOOD, NJ -- AutoMax Sales Training and Consulting, a recruiting and training company for the automotive industry, has announced a new “No Risk” Salesperson Recruiting Program for automobile, motorsports and RV dealerships. The performance-based incentive structure eliminates up-front costs and provides comprehensive training programs for sales professionals in markets throughout North America.

“We’re excited about the rollout of this new program and its results nationwide,” says Craig Lockerd, president and founder of AutoMax Sales Training and Consulting.

“The risk of doing business has been transferred from the dealerships to AutoMax,” he adds.

Headquartered in southeastern New Jersey, AutoMax Sales Training and Consulting specializes in attracting, screening and training top sales professionals for both large and small organizations. Using the latest technology and up-to-date sales techniques, AutoMax has been responsible for training and developing over 70,000 sales professionals over the past 10 years.

The new “No Risk” program creates a win-win scenario for dealerships and provides a way to attract and retain top sales professionals in their respective markets.

The two-week program provided by AutoMax trains a pool of prospective sales talent, with dealerships paying a fee for only the individuals they choose to hire after the first week. All online advertising and travel expenses are included, with no up-front costs.

During the second week, new hires practice their skills on friends and family, who are invited in as “customers.” As a result, newly learned techniques are implemented in a no-stress environment. Trainees will also practice setting appointments, greeting customers, product presentation and term negotiation.

Since all training is performed on site, existing salespeople can participate in the second week of training at no extra charge.

“Dealerships spend an entire week with candidates to determine if they’re a good fit before outlaying any money,” notes Lockerd. “And because of the quality of our training, it’s possible for a dealership’s investment to be recouped in a relatively short amount of time.”

“Typically, a vehicle sale is made in the second week of training, making the dealer’s ROI outstanding.”

With 26 trainers on staff, AutoMax Sales Training has the capability of conducting multiple programs simultaneously across the country. The company’s goal is to have a total of 100 trainers in the near future.

For more information, visit or call 1-800-878-5090.

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