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Leading Local Search Platform Provider Launches RegisterLocal, a Master Profiling Service for Businesses


CHICAGO – LocalLaunch, Inc., a leading local search platform and fulfillment provider, has released RegisterLocal™ – a powerful new product to create, publish and distribute structured information for local businesses. Through the creation of a Master Business Profile™, RegisterLocal enables a business to easily create and maintain current and detailed information across Internet Yellow Pages (IYPs), Data Aggregators, Local Search Engines, Internet Directories, and Mobile Devices.

With an increasing number of local search providers seeking information from businesses to fuel their search utilities, RegisterLocal aims to ensure that a business can easily, and in a cost-effective manner, enter business information including description, logo, products and services, brands, hours of operation, service area, contact information and more. By creating a Master Business Profile, RegisterLocal provides the Internet’s first single environment to create, publish, distribute and update this important business information.

Until now, it has been very difficult for a business owner to take full advantage of a growing number of local online listing resources. The dizzying number of available platforms, sites, and directories, combined with disparate listing requirements, has discouraged local business owners from utilizing these important marketing resources. Many small businesses often have out-of-date information or even no information at all, on the Internet. RegisterLocal is a cost-effective method of helping these businesses develop a strong Internet presence and distribute its business information across the Internet.

“We are pleased to provide a product that enables local businesses to take advantage of local search marketing at an affordable price” said LocalLaunch president Justin Sanger. “The accurate and comprehensive dissemination of local business information is the most important low-cost marketing strategy that a small- or medium-sized business can employ on the Internet.”

Already, RegisterLocal, in a private-labeled form, is a centerpiece interactive marketing product that powers several of the world’s leading Yellow Page publishers and Newspaper organizations.

RegisterLocal is expected to have a significant impact upon the local search marketplace. As Sanger puts it, “It’s a business’s foundation on the Internet.”


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