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Leading Italian Supermarket Chain Gruppo PAM Expands Teradata Warehouse Intelligence Capabilities


Cross-enterprise business intelligence benefits many users across retail processes.

LISBON, Portugal — Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced today that Gruppo PAM, a leading Italian supermarket chain with more than 550 stores, has expanded its Teradata system to accommodate business growth and extend its utility across financial, sales and operations management.

PAM has been a Teradata customer since 2000, when the company implemented an enterprise data warehouse (EDW) to gain a clearer, more complete data picture of its business. Gruppo PAM’s Teradata EDW provides the large retailer with a single, integrated view of its many organizational processes and activities across the value chain. In 2003, PAM implemented Teradata Customer Relationship Management (CRM), a powerful marketing software portfolio that enables analytical and operational customer messaging and management.

“Teradata’s platform and CRM tools have helped us automate and streamline our marketing processes while increasing the number of marketing campaigns we can plan and execute,” said Renato Marchi, chief information officer, Gruppo PAM. “This has raised the sophistication of our customer campaigns, improved our market analysis and revenue, and provided higher return on our marketing initiatives. We continue to find many more valuable uses for our Teradata system.”

Teradata CRM provides a detailed understanding of customer purchase behaviors and preferences, and enables personalized offers to customers. Teradata’s scalability supports growing businesses with increasingly complex business demands driven by robust growth requirements and the need for pervasive business intelligence.

“PAM has taken major steps forward to ensure it is meeting the needs and interests of its customers by using Teradata’s advanced enterprise intelligence capabilities to the fullest extent,” said Hermann Wimmer, president for Europe, the Middle East and Africa, Teradata. “PAM’s customer focus is key in its business strategy.”

Teradata’s historically strong presence in the retail industry continues as companies modernize and integrate critical information by replacing limited-use data appliances and data marts as well as slow, aging legacy data systems.

Enterprise Data Warehouses produced by Teradata analyze business operations to drive better, faster decisions by providing a complete view of the business and the agility to create a sustainable competitive advantage. The latest data warehouse release, Teradata 12, includes advanced features and utilities for highly sophisticated mixed workload management.

Teradata recently introduced new software that builds on the strength of Teradata CRM. Teradata Relationship Manager brings powerful new capabilities that include faster cycle time to create marketing campaigns, enhanced collaboration and sharing of marketing resources and intelligence, more ways to analyze and target customers, automatic prioritizing of individual customer contacts, and advanced multistep dialog capabilities that enable marketers to create smarter customer conversations across multiple communication channels such as the web, store, kiosk or mobile device.


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