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More Than a Quarter of a Million Trees to be Planted on Behalf of Car Insurer’s Customers


Progressive plants trees in national forests — and offers a discount on rates — to thank customers who choose to do business electronically versus with paper.

MAYFIELD VILLAGE, Ohio .— To thank customers who opt to use less paper and do business electronically, Progressive will plant more than a quarter of a million trees in U.S. National Forests countrywide. Also, this month, Progressive began offering a discount to customers who choose to go paperless.

The program is simple: customers can choose to enroll in the company’s Paperless Policy option and opt to receive just bills, or bills and policy documents, electronically. If they do, Progressive will plant a tree in their honor.

Most of the trees will be planted later this year — with the help of the Arbor Day Foundation — in U.S. National Forests damaged by wildfires, insects or disease.

“This program is a win-win for everyone. Trees are saved and forests restored, and customers eliminate clutter, have increased security, and get faster delivery of important documents,” said Christine Johnson, Progressive’s customer experience manager. “We can also reduce our costs by conserving resources used to print and ship bills and other policy documents — while also doing our part to help the environment and improve the customer experience.”

The Paperless Policy option is available to all Progressive private passenger auto customers — whether they bought directly from the company or through one of the more than 30,000 independent insurance agencies that represent it.

The paperless discount is currently available in Colorado; more states will be added throughout the rest of the year. Customers who buy from an independent agent will receive a 5 percent discount; those who buy from Progressive directly will receive, on average, a 3 percent discount.


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