Level 3 Introduces Content Delivery for Extended Libraries
Company Brings Unique Technological Approach to Market for Customers with Large Libraries of Digital Assets
Level 3 Communications’ Content Markets Group today announced that it has expanded its suite of content delivery services to include a new service it calls Content Delivery for Extended Libraries (CDXL). Level 3 created this service in response to demand from existing and potential customers with large libraries of digital assets for an economic solution to enable them to monetize their entire libraries of audio and video content – regardless of each asset’s popularity.
“Content Delivery Networks (CDNs) are transforming how people gain access to rich media, and the network has to be about more than moving lots of bits quickly,” said Gerry Kaufhold, principal analyst with In-Stat. “Level 3’s Content Delivery for Extended Libraries brings a new level of network performance, storage capacity and economic efficiency to the CDN market.”
Leveraging its robust Content Delivery Network and its highly scalable origin storage solution, Level 3 has introduced proprietary intelligence into its infrastructure which enables content to be delivered dynamically on the optimal path to end users. Level 3’s patent-pending solution will enable customers like content owners/aggregators, sports leagues, broadcasters and user generated content sites to monetize a larger portion of their assets, including their long-tail, or less frequently requested, video and audio content by storing and delivering their entire library economically and efficiently. The dynamic intelligence built into Level 3’s CDXL solution automatically positions customer content on the Level 3 infrastructure based on popularity and removes the need for customer guesswork about which assets will be popular in certain regions at any given time.
“Libsyn provides a do-it-yourself publishing platform for podcasters and new media producers and makes thousands of podcasts available to the public,” said Dave Mansueto, co-founder of Liberated Syndication. “Using Level 3’s CDN services, Libsyn has significantly improved its online delivery of high-quality audio and video podcasts to millions of loyal fans. We are excited about Level 3’s CDXL service, because we believe it will enable us to effectively distribute the podcasts using our services and better serve content that may be targeted toward niche audiences.”
“Our customers with large content libraries have been looking for an economic solution to enable them to monetize their substantial digital assets,” said Grant van Rooyen, president of Level 3’s Content Markets Group. “We believe that the business of providing a solution for the efficient delivery of entire libraries of content, not just the most popular titles, will be increasingly important as online content distribution matures. Level 3 is excited to deliver a solution that enables customers like Libsyn to build a viable business model for monetizing their long-tail content.”
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