AMBI® Introduces SOFT & EVEN™
The New Body Care Line for Women With Melanin-Rich Skin Tones
Skillman, NJ .– Consumer studies have shown that 59% of women with melanin-rich skin tones between the ages of 25 and 54 experience dry skin on a regular basis,1 however the condition is not the only skin concern for these women. Women with richer skin tones face other unique challenges in keeping their skin soft and even-toned due to the excess melanin in their skin that often leaves behind darks marks and hyperpigmentation, which is usually the result of overexposure to the sun. Stretch marks are also a common problem and are often linked to a sudden change in hormones or dramatic weight loss or weight gain. To address these specific concerns AMBI®, a leader in skincare for women with melanin-rich skin tones, developed the SOFT & EVEN™ body care line formulated with ingredients derived from nature to hydrate skin and visibly improve tone and texture.
“I repeatedly see women who are not using enough moisturizer, or any at all,” says Dermatologist Dr. Jeanine Downie of Image Dermatology in Montclair, New Jersey and co-author of the book “Beautiful Skin of Color.” “Moisturizers are a must, especially for women with darker skin because the skin has a tendency to appear dry or ’ashy’ when it’s not well-lubricated. I advise my patients to apply moisturizer three times per day, immediately after showering in the morning when skin is slightly damp and better able to hold in moisture, when they arrive home after work, and before bed.” The AMBI® SOFT & EVEN™ product offerings include key ingredients like oils and shea butter to provide an intense boost of moisturization. The AMBI® SOFT & EVEN™ Creamy Oil Lotion is a 2-in-1 body oil lotion that contains hydrating ingredients to restore skin’s elasticity, enabling it to provide long-lasting moisturization for 24 hours.
The quest for smooth and even-toned skin has led many women to use traditional lightening products on problem areas such as knees and elbows. As an alternative for those who are sensitive to products containing Hydroquinone, AMBI® offers the SOFT & EVEN™ Skin Tone Enhancing Cream with natural soy that helps brighten skin tone and even texture, and has been clinically proven to visibly reduce skin discoloration in as little as two weeks. “Most of my patients with richer skin tones who come to my office have concerns related to dark spots or discoloration,” says Dermatologist Dr. Jeanine Downie. “I recommend to them that they use products containing soy, because it works to even out tone, leaving behind brighter and softer-looking skin.”
Stretch marks are another common skincare concern for women with melanin- rich skin tones. According to the American Academy of Dermatology, about 90 percent of women experience stretch marks during pregnancy.2 The AMBI® SOFT & EVEN™ Stretch Mark Diminishing Oil includes a combination of natural oils and vitamin E to soothe and condition skin, helping to accelerate the skin’s healing process and reduce the appearance of stretch marks in as little as four weeks. The new AMBI® SOFT & EVEN™ products are now available at local drugstores and mass retailers nationwide for $7.99.
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