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Cisco to Showcase Applications at CTIA WIRELESS 2008 That Help People Connect, Collaborate and Access Entertainment on the Move


Continuous Connectivity Helps Enable Service Providers to Deliver Personalized Experiences to Many Different Screens.

Cisco today announced that it will showcase at CTIA WIRELESS 2008 (April 1-3 at the Las Vegas Convention Center) mobility applications that promise to change the way people connect, collaborate and access entertainment on the move. These services represent a strategic opportunity for service providers to profitably address customer demand to access information and stay connected anytime, anywhere.

“Never before has it been so important that all mobile content and data be delivered instantly to users globally and across technologies with the same quality we have come to expect from wireline access,” said Larry Lang, vice president and general manager of the Services and Mobility Business Unit at Cisco. “Our desire for on-the-move connectivity has seen a marked growth in the demand for streaming visual content and applications that enable us to collaborate more effectively on the move. Teaming with a number of industry players, we are enabling service providers to deliver compelling new services that allow people to live the Connected Life.”

As service providers evolve to become experience providers, mobile broadband forms the foundation for new mobile services. Mobility is no longer about a specific device, technology or service. It’s about people being able to move freely throughout the world while maintaining continuous connectivity to others using devices of their choice.

Cisco will feature numerous technology solutions and mobile applications. These solutions include mobile video, three-screen session shifting, Broadband Wireless Gateway, and WiMAX along with the vast Cisco product portfolio, including the Internet Protocol (IP) Radio Access Network (RAN), Service Exchange Framework (SEF) and IP Transfer Point (ITP). Cisco will also highlight innovative mobile applications, including fixed-mobile convergence (FMC) for voice and unified communications and for consumers and small office/home office.

Cisco is teaming with a number of companies to showcase the following applications and services:

The Cisco® Service Exchange Framework for Mobile (Mobile SEF) is a standards-based framework that links the RAN to IP networks and their value-added services while using the proven performance and carrier-class reliability of Cisco switch and router platforms at the network layer of the Cisco IP Next-Generation Network (NGN).

A fully interactive, animated demonstration will be given of the two most popular Cisco in the Radio Access Network (RAN) solutions: Mobile Transport over Pseudowires (MToP) and IP RAN-Optimization (RAN-O).

The Cisco Mobility Services iDemo highlights Cisco’s new Broadband Wireless Gateway for WiMAX, the enhanced GPRS Gateway Support Node (eGGSN), Wi-Fi Mesh Network services, Mobile IP Home Agent, and the Cisco BWX series of WiMAX base stations and antennas.

The Cisco IP Transfer Point based on Cisco 7600 Series Routers coupled with Cisco’s database for telecommunications provide a complete carrier-grade core-signaling solution for next-generation networks.

The Cisco fixed-mobile convergence (FMC) services portfolio, the broadest in industry, enables service providers to deliver the Connected Life with choice and simplicity to businesses.

Cisco’s FMC solution, in partnership with service providers, delivers new capabilities. Cisco will showcase the Linksys® Wireless-G Broadband Router supports the T-Mobile Wi-Fi-enabled phone for calls and also provides up to two fixed phone lines to consumers in the small office/home office market.

The Cisco WiMAX Radio display includes the Cisco BTX-MX8 WiMAX Base station, the Cisco RFS8 Antenna System and a selection of Cisco and third-party subscriber stations or customer premises equipment (CPE). The Cisco BTX-MX8 WiMAX Base station is the only commercially deployed and proven beamforming IEEE 802.16e or fourth-generation (4G) system on the market. This base station is software upgradeable and capable of beamforming plus multiple-input, multiple-output (MIMO) functionality.

The Cisco 3G Wireless WAN High-Speed Interface Card (HWIC) solution on the Cisco Integrated Services Router offers a compelling alternative to traditional wireline backup solutions on Cisco 1841, 1861, 2800 Series, and 3800 Series integrated services routers. This solution is part of the IP NGN architecture and is enabling service providers to offer 3G wireless connectivity to enterprise branch office customers demanding the highest-availability access to business-critical applications across the WAN.

Cisco visual networking technologies help enable content session shifting across television, computer, and mobile devices delivering anywhere, any device access to consumers’ own content.

Among the Cisco executives presenting and speaking at CTIA WIRELESS 2008 are:

Simon Aspinall, Managing Director, Internet Business Services Group
“Any Device: The Panacea of Open Networks”
Tuesday. April 1, 2008, 3:30 - 5:00 pm (PDT)
Location: Las Vegas Convention Center, Room N113

Dan Kurschner, Product Marketing Manager
“Converging 2G/3G and UMTS/CDMA on Common Backhaul Infrastructure” @ Next Gen Backhaul: 3G, 4G and Beyond (Partner Conference)
Wednesday. April 2, 2008, 2:00 - 3:15 pm (PDT)
Location: Las Vegas Convention Center, Room N253

George Tupy, Mobile Video Solution Manager
“Ensuring Video Quality in Backhaul Networks” @ Next Gen Backhaul: 3G, 4G and Beyond (Partner Conference)
Wednesday, April 2, 2008, 3:30 - 4:45 pm (PDT)
Location: Las Vegas Convention Center, Room N253

Isabelle Guis, Mobility Solutions Manager
“Innovative Solutions for Commercializing Location Based Services” @ Next Gen Backhaul: 3G, 4G and Beyond (Partner Conference)
Wednesday, April 2, 2008, 3:30 - 5:00 pm (PDT)
Location: Las Vegas Convention Center, Room N107

To see demonstrations of Cisco’s products and services or to interview Cisco executives at CTIA WIRELESS 2008, please visit room Booth No. 6347 in the North Hall of the Las Vegas Convention Center. For more information about Cisco at CTIA WIRELESS 2008, visit:

Cisco, the Cisco logo and Cisco Systems, Linksys and the Linksys logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.


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