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Giving Rather Than Hard Selling Draws New Clients and Returns Former Cusotmers


It’s tempting to make a sales pitch to gain new customers or rekindle a relationship with past clients, but people tune out sales talks and don’t like to feel coerced. According to Cohen, a licensed psychotherapist in South Florida, it is better to give something away rather than to try to persuade or sell to someone.

Cohen, the author of the booklet, “How to Stay Balanced During Stressful Situations” suggested, “If you are trying to reach new prospect or solidify a potential business relationship, put someone at ease by giving them something that will show your generosity and concern towards them.” As a social worker, Cohen notices that clients will be touched when a business, employer or customer sales representative expresses genuine care and seems to look out for them.

She notes that psychologically people relax their defenses and respond positively to a business owner who asks a person about their own needs. “When someone feels coaxed by someone they often feel a reistance and discomfort”, Cohen stated.

Thanking a previous customer or reaching out to a new, potential client can take the form of sending a surprise gift, birthday card or personal note speaking to something specific about the person. Listening is an important art and focusing on the client and their interests are valuable tools to build a lifetime relationship.

Cohen’s inexpensive booklet is used by companies as a thank you sent to customers and potential clients in order to grow one’s business as well as an employee appreciation gift. More information is availble at


 customer appreciation
 warm sales leads
 employee appreciation
 client satisfaction
 customer loyalty

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