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Digital River Announces Call for Entries for its 2008 ICE Awards


Recognizes clients for Internet Commerce Excellence

MINNEAPOLIS, March 2008 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, today announced a call for entries for its 2008 ICE AwardsSM – an acronym for Internet Commerce Excellence. The awards recognize Digital River clients that are putting its e-commerce best practices to work in creative new ways to attract customers, build loyalty and drive revenues and efficiencies through their online stores. Digital River’s ICE Awards will be presented to clients at the company’s Spring Global Network Sales Summits, which are being held in Athens, Greece and Minneapolis, Minn.

“The ICE Awards recognize our clients for implementing the latest e-commerce tactics and tools to energize and expand their online businesses,” said Joel Ronning, Digital River’s CEO. “Our clients continue to find success by launching targeted online programs and marketing campaigns, and optimizing their e-commerce sales using precise, disciplined and analytical methods. By combining these growth strategies with Digital River’s e-commerce and e-marketing best practices, our clients can generate some amazing results, clearly demonstrating why they should be recognized as 2008 ICE Awards winners.”

Digital River clients, ranging in size from small businesses to large enterprises, are eligible to participate in the ICE Awards. Clients will be recognized in a variety of award categories, including Rookie-of-the-Year, Highest Online Sales Growth, Best Product Launch, Best Performing Third-Party Promotion, Best International E-Commerce Strategy, Best Performance by an Online Retailer and Best Strategic E-Marketing Performance.

Nomination forms and qualification rules for the Digital River ICE Awards are available online at All entries must be received at Digital River by April 14, 2008. For more information, email
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.


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