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India’s Digital Entertainment Network (DEN) Selects World Leading NDS Solutions to Protect and Power New Digital Service


* New pan-Indian cable network operator, DEN Digital Entertainment Network (DEN), has chosen NDS technology to launch its digital television service
* DEN is committed to providing world class pay television features and services to Indian cable TV subscribers
* NDS’ market-leading VideoGuard® conditional access, MediaHighway® middleware and customized electronic programme guide selected to secure and enhance India’s new digital cable service

MUMBAI, INDIA and HONG KONG . – NDS, the leading provider of technology solutions for digital pay-TV, today announced that DEN Digital Entertainment Networks (DEN), the new entrant in the Indian digital cable market, has selected a suite of NDS digital broadcasting solutions to launch the company’s digital cable service.

NDS will provide DEN with the world-leading VideoGuard® conditional access system (CAS), MediaHighway® middleware and an advanced electronic programme guide (EPG). NDS VideoGuard conditional access and DRM is used by 82.7 million active subscribers, and NDS middleware has been cumulatively deployed in 76.4 million devices, enabling operators around the world to provide enhanced services to viewers.

DEN is a leading cable network operator with a pan-Indian footprint. Its vision is to drive digitization in the cable distribution system. DEN is upgrading the last mile to deliver an enhanced digital entertainment experience to consumers. DEN subscribers will be offered highly engaging user functionality now and in the future. Advanced NDS solutions provide DEN the flexibility to introduce future enhancements including interactive applications and additional advanced services for viewers.

Announcing this important development in DEN’s strategy, Mr. Anuj Gandhi, CEO, said: “In an effort to build world-class, state-of-the-art infrastructure, and to provide enriching viewing experiences to our customers, we have decided to choose NDS, the world’s leading security and advanced TV solutions provider, to be our technology partner. We are confident that NDS, with its experience providing quality solutions for the digital pay TV business, will support us in our endeavour.”

Ms Sue Taylor, Vice President and General Manager of NDS Asia Pacific said, “DEN’s decision to select a suite of NDS world leading solutions endorses NDS as the technology leader in digital Pay TV solutions. We look forward to partnering with DEN and supporting their exciting growth strategies. NDS market-leading technology will enable DEN to deliver world-class digital and interactive entertainment services to their subscribers.”

NDS’ R&D facility in Bangalore, which has been operational for eight years and now employs close to 800 people, will be leading the development of a state-of-the-art solution for DEN. This development centre is instrumental in designing unique solutions tailored to the Indian audience.


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