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Money Talks: Delta Introduces Best Fare Guarantee


Online shoppers find the lowest available fares at or receive $100 travel voucher

ATLANTA, March 4, 2008 – Delta Air Lines (NYSE: DAL) is putting its money where your mouse is. The airline today announced its Best Fare Guarantee, assuring customers will always find Delta’s lowest available fares at If a customer discovers the same Delta itinerary for a lower fare on another travel Web site, the airline will refund the ticket cost or offer the fare difference plus a $100 travel voucher. Terms and conditions apply. Additional details are outlined below.

“Price is one of the most important factors our customers consider when making their travel decisions,” said Tim Mapes, vice president of Marketing for Delta. “That is why we always offer our best available fares on That’s our commitment to Delta’s loyal customers, and we’re willing to back it up.”

The Best Fare Guarantee provides customers with two choices if they discover the same Delta itinerary for a lower fare on a Web site other than The airline will:

* Refund the ticket cost, no questions asked. Customers can cancel their itinerary within 24 hours of purchase directly at Their credit cards will be refunded for the entire purchase, and they will receive confirmation receipts for the refund. Or,
* Provide the fare difference and a $100 voucher for future Delta travel. The lower fare must be for the exact same Delta flight, date, cabin, booking class and flight time as the original itinerary purchased at, and the difference in total fares must be equal to or greater than $10. If that is the case, customers can submit a claim by midnight the same day the ticket was purchased at Once Delta validates the lower fare, customers will receive an e-mail confirmation of the refund amount and a $100 electronic travel voucher.

More than a quarter of a million customers worldwide visit every day to check-in online, shop for SkyMiles Award Travel, avoid booking fees, get flight updates and book flights, car rentals, hotels and other trip amenities. The speed, ease, convenience and security of make it the best one-stop shop for customers’ travel needs.

Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 315 destinations in 59 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 36 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers more than 650 weekly flights to 65 destinations. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on nearly 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 744 worldwide destinations in 151 countries. Customers can check in for flights, print boarding passes and check flight status at

Terms and Conditions
Best Fare Guarantee is valid for electronic tickets purchased by credit card within a United States billing address on for travel originating in the 50 United States. Voucher offer only applies for lower published Delta fares found that same day for the exact same itinerary including the exact same Delta flight, cabin, booking class and flight time of the itinerary purchased on Difference in total fares (including third party booking fees) must be equal to or greater than $10. Cancellation/refund request must be made by midnight the first day of travel or midnight the day after purchase is made, whichever comes first. For a voucher claim to be valid, it must satisfy all terms and conditions and be submitted in compliance with the claims processing procedures. Fares, offers and rules are subject to change without notice. Additional restrictions apply. Visit for additional details.


 Delta Air Lines

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