Alcatel-Lucent showcases interactive IPTV portal solution for Deutsche Telekom´s T-City project at CeBIT 2008
CeBIT - Hannover, Germany, March 4, 2008 – Alcatel-Lucent (Euronext Paris and NYSE: ALU) is demonstrating an interactive IPTV portal that will be implemented as a field trial in the city of Friedrichshafen within Deutsche Telekom´s “T-City” project within the next months.
The IPTV portal enables integration of local content, such as video and news. Additionally, the portal enables IPTV users to interact with local content, by rating videos, participating in games and receiving information by clicking on advertising banners.
The CeBIT demonstration and Friedrichshafen deployment are based on Alcatel-Lucent’s 5930 Interactive Media Manager and the Microsoft Mediaroom IPTV and multimedia platform.
“This is another step towards interactive TV in Germany”, says Alf Henryk Wulf, Vice Chairman of Alcatel-Lucent in Germany. “At CeBIT, we will see a glimpse of the interactive opportunities available to IPTV users within the T-City project shortly.”
The IPTV portal demonstration can be seen at Alcatel-Lucent’s stand (#B 30) in Hall 12 at CeBIT, taking place from March 4-9 in Hannover, Germany.
Friedrichshafen became Germany’s first T-City as the result of a competition, which Deutsche Telekom launched at CeBIT 2006. The objective of the T-City project is to increase the quality of life for the T-City citizens through implementation of IT and telecommunications projects that involve innovative technology and new applications related to all areas of city life. As exclusive premium partner, Alcatel-Lucent provides products and innovative technologies and supports the implementation of project ideas. Furthermore, Alcatel-Lucent will provide its know-how on service development and introduction.
Interactive Media Manager
The 5930 Interactive Media Manager (IMM) product suite is a ready-to-deploy, end-to-end solution for delivering interactive television services across any platform (IPTV, digital satellite, digital cable, digital terrestrial, PC and mobile). The suite consists of applications and tools that help operators create, manage and distribute revenue-generating interactive applications, such as interactive advertising, enhanced TV, sponsorship, portals, and participation TV. The three key modules within the suite are the 5930 Interactive Media Manager (IMM), 5930 Interactive Media Gallery (IMG), and 5930 Interactive Media Response (IMR).
The Alcatel-Lucent 5930 IMM significantly reduces the cost of creating, managing, testing and deploying interactive TV applications for multiple digital television platforms. It provides an enhanced service on all Alcatel-Lucent supported IPTV platforms and enables customers to monetize their existing infrastructure.
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprise and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com
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