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Media and Pop Culture Influence Overspending On Brand Name Items For Kids


UK website ( ) offers trendy clothing and toy items at affordable prices for budget yet style minded families.

The credit crisis only appears to be worsening, yet the effects of the media and pop culture on families to provide only the best for their children in the way of name brand clothing is full steam ahead. This results in overspending and financial difficulties for many families all in the name of fashion and brand name toys.

Child psychologist Leslie Currin said, Parents dress their kids in name brand clothing and create a sense of self worth for kids through those clothes. Kids should like their clothes for the style and appearance and feel good about themselves for who they are not the brand name and price tag.

This is coming on the heels of a major credit meltdown in both the United States and UK, so parents should be more concerned than ever about saving money and teaching their children positive spending habits. Overspending on clothes for the sake of a particular brand is ludicrous and sends the wrong messages to kids.

Luckily, many proprietors are taking note of these trends and fighting back against pop culture and the media to offer high quality and trendy clothing from new and known brands at prices families can afford to pay. This allows kids to be well dressed without having to take out a second mortgage to pay for the clothes.

The UK store Igloo is providing an outlet to this trend by selling trendy baby and kid items at affordable prices. The owner of Igloo stated she knows firsthand the costs of clothing children as she had three kids in a short period of time. They were her inspiration to create a store that catered to kids with trendy and upscale looking items at prices families could afford.

Igloo ( ) was created in the early 2000s as a direct result of the owner’s experiences with the birth of her children. This resulted in a children’s store that sells cool and trendy items kids from birth to 10 years of age will love.


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