Citrix Online Survey Reveals 70% of Americans Aged 18-34 Prefer Employers Who Allow Them to Web Commute
“Web Commuters” Can Take Their Office with Them
Wherever They Go, Work from Anywhere
SANTA BARBARA, Calif. A study entitled “Web Commuting & the American Workforce,” commissioned by Citrix Online, a division of Citrix Systems, Inc. (Nasdaq:CTXS), indicates that U.S. workers aged 18-34 prefer flexible working conditions 2:1 over other age groups. In fact, 70% of survey respondents agreed that working remotely would be a welcome opportunity. In an era where acquiring and retaining good employees is a challenge, and the workforce is becoming increasingly young and mobile, offering the ability to Web commute can serve as a competitive edge for recruiters.
“Web commuter” is a new term applied to the growing number of people performing at least part of their jobs from virtually anywhere, at any hour of the day, thanks to technology that allows them to “take their office with them” wherever they go. The national Web commuter survey, conducted by the polling company, inc. shows that:
* Although 23% of American workers regularly work from an offsite location, using Web technology to do their jobs, 62% of those who don’t currently Web commute agreed they would like to do so.
* Respondents aged 18-34 were more apt than most to look forward to controlling their own schedules, while 35-44 year olds said they would prize more time with family.
* Overall, the younger the respondent, the more apt he or she was to perceive value in online tools and services that enable them to work remotely.
The difference between the values expressed by younger workers versus others makes sense, given the proportionally higher facility with the Internet among Generations X and Y than among older workers.
“As Baby Boomers retire, employers will be forced to compete for younger workers, for whom technology is a native tongue,” said Kellyanne Conway, CEO and president of the polling company, inc. “Offering the ability to Web commute is an easy way to provide a valued benefit to this age group.”
The polling company survey was sponsored by Citrix Online, a provider of easy-to-use, secure and affordable Web-based services for remote computer access and online collaboration. Citrix Online coined the term “Web commuting” to describe the behavior uncovered in the survey.
“Anyone of any age can benefit from new, low-cost technologies that are as easy to use and as indispensable as e-mail and cell phones,” said Bernardo de Albergaria, vice president and general manager, global marketing and eCommerce for Citrix Online. “Younger workers expect freedom and flexibility, and online remote access and collaboration services enable people to work on their own terms. When employers provide these tools for connecting employees with their PCs, customers, prospects and co-workers across town or halfway around the world, everyone benefits.”
Using Citrix Online on-demand tools that can be instantly accessed over the Internet from any computer, Web commuters can view and use everything on their desktop, including all of their files, e-mail and other applications – exactly as if they were sitting in front of their own PCs. They can show their computer screens to other people while speaking with them on the phone, and even deliver presentations to large groups of audiences from a home-office PC. All of these tools make it possible for employers to recruit workers across a broad geographic area because it’s not essential for employees to be at their desks in a traditional office environment every day,
Citrix Online’s suite of Web-based services include:
* Citrix® GoToAssist®, for real-time remote support
* Citrix® GoToMeeting®, for online meetings
* Citrix® GoToMyPC®, for people to remotely access their desktop PC
* Citrix® GoToWebinar™, for do-it-yourself presentations to up to 1,000 people
the polling company™, inc. conducted a recent nationwide telephone survey of 600 American adults (18+) who are currently in the workforce or have plans to enter the workforce within three years with an oversample of 100 small business owners. Interviews were collected September 14-18, 2007 at a Computer-Assisted Telephone Interviewing (CATI) facility using live callers. The sample was drawn utilizing Random Digit Dial (RDD) technology that ensures that every household in America with a landline telephone has an equal chance of being called. Potential respondents were then screener to ensure they met the survey requirements for participation. Sampling controls were employed to ensure representative and proportional numbers of respondents were interviewed by demographic characteristics such as race, age, gender, and geographic region, as those characteristics are reported by the latest available U.S. Census Bureau statistics.
The original survey instrument contained 18 questions including seven demographic inquiries. The final questionnaire was approved by the client prior to fielding. The margin of error for the main sample of 600 adults survey is calculated at +/- 4.0% at the 95% confidence interval meaning that, in 19 out of 20 cases, the data collected would differ by no more than 4 percentage points were the entire population of American adults (18+) in the workforce or planning to return to the workforce within three years surveyed. The margin of error for the small business sample1 is +/- 6.8%. Margins of error for subgroups are higher.
Citrix®, GoToMyPC®, GoToAssist®, GoToMeeting® and GoToWebinar™ are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
1 The Small Business sample includes both the 113 interviews with small business professionals collected in the main sample plus the 100 additional interviews collected in the oversample.
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