Starbucks Demonstrates Unprecedented Level of Commitment to Partner (Employee) Coffee Education and Training
Company-Operated Stores to Close at 5:30 p.m. local time on February 26 for Unique Partner Event
Launching the next phase of Starbucks ongoing efforts to transform the company and renew its focus on the customer, Starbucks today announced an historic in-store education and training event for its more than 135,000 store partners (employees) across the United States. The company will close each of its nearly 7,100 company-operated stores in the U.S. on Tuesday, February 26 at 5:30 p.m. local time to conduct a nationwide education event, designed to energize partners and transform the customer experience. Stores with evening hours will re-open at 8:30 p.m.
“Our unprecedented level of commitment to and investment in our people will provide them with the tools and resources they need to exceed the expectations of our customers,” Howard Schultz, chairman, president and ceo said. “We believe that this is a bold demonstration of our commitment to our core and a reaffirmation of our coffee leadership.”
The comprehensive educational curriculum for all U.S. store partners will provide a renewed focus on espresso standards that will help ensure the exceptional quality of every beverage. As a result, baristas will be better prepared to share their passion and knowledge with customers. Customers will be able to truly enjoy the art of espresso as Starbucks baristas demonstrate their passion to pull the perfect shot, steam milk to order, and customize their favorite beverage.
This unique in-store education event signals the company’s focus on transforming the Starbucks Experience for both customers and partners. Starbucks hopes any customers inconvenienced by the early closures will see this as an investment that will have long term benefits. For their part, Starbucks partners will have an opportunity to connect and deepen their passion for coffee with the ultimate goal of transforming the customer experience.
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