Hearst Magazines Digital Media Teams Up With Nokia To Offer Mobile Advertising Solutions Through The Nokia Media Network
NEW YORK, February, 2008 —The mobile advertising market is continually expanding and is expected to reach $11.35 billion by 2011, according to Informa Telecoms and Media. In response to this rapid growth, Hearst Magazines Digital Media, a unit of Hearst Magazines that oversees the company’s online and mobile properties, today announced a new initiative with Nokia that will give Hearst a larger share of the mobile advertising pie.
Hearst has joined the global Nokia Media Network, a premium advertising network including leading global publishers and operators, as well as Nokia media properties. The Nokia Media Network’s wide reach of the most desirable mobile audience is yielding click-through rates averaging 10 percent in certain channels, the highest reported response rates in the industry.
The collaboration will enable Hearst’s advertisers to place ads on high-quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach—more than 100 million mobile consumers around the globe. This allows Hearst to offer advertisers and consumers a seamless view of the company’s mobile brands, which include M.cosmopolitan.com, M.cosmogirl.com, M.esquire.com, M.goodhousekeeping.com, M.housebeautiful.com, M.seventeen.com, M.redbookmag.com, M.marieclaire.com and M.bazaar.com.
“We are very excited to be working with Nokia to expand the mobile solutions for our loyal advertisers,” said Chuck Cordray, vice president/general manager, Hearst Magazines Digital Media. “This deal will mark one of the first times a content publisher is able to serve ads across a global mobile media network. The entire system is seamless to the consumer. No downloads are required; it is both device- and carrier-agnostic and ensures a non-intrusive mobile Web experience.”
“We are pleased to have top-quality anchor publishers like Hearst as part of the Nokia Media Network,” said Vice President and Head of Nokia Interactive Mike Baker. “The addition of the many well-known Hearst properties, including Cosmopolitan, Esquire, and Good Housekeeping, will provide advertisers with a valuable opportunity to reach their target audience on the Nokia Media Network.”
With nine mobile sites and nine text clubs, Hearst Magazines Digital Media is the largest U.S. magazine publisher in mobile content. Collectively, the company’s sites pull in more than 4 million mobile site page views per month and distribute content off-deck and across all Tier One mobile carriers.
Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket’s ground-breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.
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