Malaysian Media Giant Selects Chyron

Chyron (AMEX: CGS) today announced that Malaysia’s largest multimedia conglomerate, Media Prima Berhad has purchased an LEX2 graphics system for its digital terrestrial television brand, Natseven TV Sdn Bhd, better known as ntv7. Media Prima Berhad owns three further television stations in the region including TV3, 8TV and 9TV, a radio station and newspaper publications and outdoor advertising.

ntv7 has an unusual approach to broadcasting, offering an appointment based programming concept where programmes are treated as products under relevant brands. Programmes are defined in categories based on who watches what, when. The Chyron single channel LEX2 will provide ntv7 with sophisticated graphics for programme promos, programme ratings and emergency public announcements. The LEX2 is automated via Intelligent Interface through OmniBus automation.

This is the latest Chyron installation for Media Prima Berhad. Media Prima is also using Chyron graphics for TV3 Prime News and the 8TV network. “We are delighted to make public this installation at ntv7,” commented William Payne, Chyron’s Director of Sales, Asia Pacific. He added, “Chyron’s Intelligent Interface via the OmniBus automation system further highlights Chyron as a leading supplier of end-to-end graphics solutions that provide a sophisticated workflow with simple user operation. Asia is an extremely important region for Chyron and we look forward to making further announcements on the run up to Broadcast Asia 2008.”