Smartmoney Promotes Two To Executive Positions
Andrew Seibert Named Vice President/Publisher of SmartMoney Custom Solutions
Michael Le Du Named General Manager of SmartMoney.com
NEW YORK, February, 2008 – SmartMoney Chairman and Editorial Director Ed Finn today promoted Andrew Seibert to vice president/publisher of SmartMoney Custom Solutions, the brand’s full-service custom publishing and communications group. He also elevated Michael Le Du to general manager of SmartMoney.com, the magazine’s award-winning investment news, tools and advice Web site. Both promotions are effective immediately.
“Both Andy and Mike are valuable assets to the SmartMoney team,” said Finn. “Their expanded roles will allow them to take this multi-tiered brand, specifically our custom publishing unit and our robust Web site, to further success.”
Seibert was promoted to vice president/publisher of SmartMoney Custom Solutions from vice president/general manager, and will fully oversee all aspects of editorial, sales and production at the successful custom-publishing unit. Taking a consultative approach with clients, Custom Solutions reaches more than 15 million consumers each quarter through custom newsletters, magazines, and online content, and reaches another nine million through its on-demand communications systems, which produce segmented and highly personalized e-mail and print communications. Seibert will continue to report to Finn.
Le Du was previously the chief information officer for SmartMoney.com. In his new role, he will continue to be responsible for the technology team at SmartMoney.com, but will also take on duties to plan strategic improvements at the site. He will report to Bill Shaw, publisher of SmartMoney magazine and SmartMoney.com. Shaw previously held the title of general manager in addition to his publisher role but has shifted his focus to integrating the brand’s print and Internet properties as well as creating innovative advertising for current and prospective clients.
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