Xerox and Fujifilm Introduce Pro and Commercial Printing Solutions Featuring Fujifilm Workflow and the Xerox DocuColor 242/252/260

Fujifilm–Xerox Collaboration Enables Professional and Commercial Labs to Offer Specialty Products Including Posters, Photo Books, Photo Calendars, Enhanced with New Xerox FreeFlow JPEG Plug-in

Valhalla, NY, and Rochester, NY, January 24, 2008 — FUJIFILM U.S.A., Inc. and Xerox Corporation (NYSE:XRX) have strengthened their commitment to bring a complete solution to professional and commercial photo labs, combining their digital imaging and digital printing expertise to take advantage of the growing market for specialty photo products. At PMA 2008, Fujifilm will introduce the Xerox DocuColor® 242/252/260 Digital Color Printer/Copier, allowing retailers to expand their business by producing many kinds of photo specialty products on-site. Products such as photo books, photo calendars, greeting cards, posters, fun packs and a host of other specialty printed products, can be easily produced in-store.

“From a quality standpoint, I believe the Xerox DocuColor printers will meet the high standards of our pro and commercial lab customers,” said John Meyer, vice president, Commercial Marketing, FUJIFILM U.S.A., Inc. “With this solution, Fujifilm is helping our customers increase revenue and expand their product offering.”

This year, the Xerox DocuColor offering has been enhanced with the Xerox FreeFlow® JPEG Plug-in Filter, a component of the Xerox Freeflow Color server option. The JPEG Plug-in seamlessly integrates with the existing photo management software, allowing the operator to print raw JPEG image files, without having to preprocess them through a photo editing program. It enables the Xerox DocuColor user to more easily offer products like proof books.
The Xerox DocuColor 242/252/260 Digital Color Printer/Copier features include:
• Speeds up to 60 ppm color and 75 ppm monochrome
• Impressive image quality at 2400 x 2400 dpi
• First copy in 10.7 seconds for color and 4.3 seconds for monochrome
• Capability to print on a wide range of substrates, up to 110 lb cover/300 g/m2
• Ability to handle jobs as small as postcards all the way up to 13” x 19” prints
• Optional finisher that punches, folds, staples, and makes signature booklets

Fujifilm also offers its Xerox DocuColor Digital Color Printer solution with DigilLabs Software to bring a photofinishing system that is high-quality, customer-friendly and profitable. Available to both professional labs and retail photofinishers, the solution enables customers to use Fujifilm’s offering of these Xerox digital printers, consumables, binding and finishing equipment, to create products that meet customer demands.

“This solution builds on a long-standing relationship between Fujifilm and Xerox. As consumer demand for specialty photo products grows, it’s only natural that leaders in the professional photography and digital printing markets combine efforts,” said Tom Wetjen, vice president, Xerox Graphic Communications Business. “This photo print solution will help consumers push their memories beyond a simple digital photograph to a high-quality, professional keepsake, and Fujifilm is the right channel partner to reach this marketplace.”

At PMA 2008, Fujifilm will demonstrate the Xerox DocuColor 242/252/260 Digital Color Printer/Copier and the Xerox FreeFlow Print Server with JPEG Plug-in, showing specialty photo product samples and the workflow, materials and equipment needed to produce these photo products.

For more information or hi-res images, visit www.fujifilmusa.com/pma and www.xerox.com/news.

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .



About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

About Xerox
Xerox Corporation (NYSE:XRX) is the world’s leading document management technology and services enterprise. A $15.9 billion company, Xerox provides the document industry’s broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and “book factories,” multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox’s services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more.

Xerox also offers associated software, support and supplies such as toner, paper and ink.
The company’s operations are guided by customer-focused and employee-centered core values -- such as social responsibility, diversity and quality -- augmented by a passion for innovation, speed and adaptability.

Headquartered in Norwalk, Conn., Xerox is No.142 among the Fortune 500 with 53,700 employees worldwide, including 28,400 in the United States (December 2006). For more information, visit http://www.xerox.com/ or http://www.xerox.com/news. For investor information, visit http://www.xerox.com/investor.


###

All product and company names herein may be trademarks of their registered owners.

Contact Information

Adam Yates

Director

FUJIFILM

Contact via E-mail