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Kuoni Long-haul Report Sees Maldives Hold Onto Number One Place For 2007 As Tailor Made Business Grows


At the launch of its annual long-haul report, leading specialist tour operator Kuoni Travel announced that the Maldives has retained its Number 1 position as the favourite long-haul destination both for 2007 and going forward to 2008. Also at the top of the table for 2007, Thailand remains at Number 2, Egypt has climbed one place to Number 3 and Kenya and Dubai have retained the Number 4 and 5 places respectively. As predicted in last year’s report, China, including Hong Kong, had an outstanding year in 2007, with business to mainland China up by some 60%, climbing two places to Number 6.

Looking forward to 2008, early ’hot stars’ include India, climbing two places to Number 9, with year on year growth of some 30%, South Africa, into the Top Twenty at Number 18, with growth of 14% and Bali, which is enjoying a welcome resurgence and is currently sitting at Number 19 for the year ahead.

Commenting, Nick Hughes, Managing Director, Kuoni Travel says “It’s great to see the Maldives continuing to hold its well-deserved position as the favourite long-haul destination.”

“In terms of the major trends we are seeing in long-haul travel, the most apparent is the shift towards tailor making. During the past two years the tailor made share of our total business has grown by approximately 50% and is being requested on an increasing basis. Kuoni has long been recognised for its ability to personalise holidays on a very individual basis for our clients and it is this skill, supported by our in-depth knowledge, careful selection of product and excellent customer service that we believe will set us apart moving into the future, as the leading provider of top quality tailor made holidays.”

For further press information on Kuoni, and copies of the long-haul report, please contact Kuoni media relations.


 long-haul report
 Kuoni Travel
 luxury holidays
 tailor made holidays
 escorted tours

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