Consumer Use of Online Real Estate Websites Proven Strong in 2007
VisiStat.com released their year overview of Real Estate Web traffic stats, which shows home buyers are increasingly turning to online listings and resources
Campbell, CA January 8, 2008 A general report compiled from analytics and user statistics for the Real Estate market was announced at the Inman News 2008 Real Estate Connect conference. VisiStat, a provider of real-time Website visitor statistics, released the report. VisiStat (www.visistat.com) has a large real estate user base and works closely with brokers and agents nationwide.
We provide data for thousands of brokerages and agents across the country, and because of this, I have been working closely with brokers and agents for some time. Its no surprise that the figures in this report coincide exactly with what I have been hearing from them, and that is, home buyers are using the Internet to educate themselves and find properties, often long before they engage an agent, said Tina Bean, Director of Sales and Marketing for VisiStat.
The statistics compiled by VisiStat reinforce the fact that the real estate consumer is moving increasingly toward real estate Websites as their source for listings and industry information. Supporting indicators include:
Overall traffic growth for 2007 (over 2006) was 36.8%
Return visitors made up 47% of all Website visits
The average visitor clicked through 14 site pages during each visit
Monday and Tuesday were the most trafficked days of the week, with the highest activity in the 9 p.m. hour
March received the most visitor traffic of any month of the year
The VisiStat Real Estate Trends report is now available online at http://www.visistat.com/real-estate-2007-trends.php. A VisiStat real estate analyst is available at 408-725-9377.
VisiStat, Inc. is the first on-demand Web analytics provider to focus on complete Website management and online marketing performance. VisiStat continues to be the price-performance leader in real-time site management tools, providing intuitive visual reports specifically designed for Web 2.0 business applications, marketing and Website productivity. VisiStat.com turns Website visitor tracking into actionable business intelligence. A privately held company founded in 2005, VisiStat, Inc., is based in Campbell, CA. Learn more at http://www.visistat.com or call 888-820-9866.
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- Tina Bean
- Director of Sales & Marketing
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