Motorola and Bharti Teletech Announce Strategic Alliance to Expand Distribution Reach
Alliance Continues Motorola’s Drive to ‘Connect the Unconnected’ in India; Bharti Teletech to Leverage its Distribution Network for Motorola handsets & accessories
New Delhi, Nov 14, 2005 – Motorola today announced that it has joined forces with Bharti Teletech Ltd. in a strategic agreement that extends Motorola’s reach across metros, cities and to the smallest towns in India. Today’s announcement gives Motorola unprecedented breadth of distribution through one of the widest retail networks for phones in the country.
Bharti Teletech’s access to the burgeoning rural market is a perfect match for Motorola’s efforts to ‘connect the unconnected’ by providing handsets like the new C113a suited to mass-market users. Their broad distribution to urban cities also allows Motorola to reach the growing population of professionals eager for the latest high-end handsets including the award winning RAZR V3.
Motorola’s agreement to extend the availability of its products for consumers in the market through Bharti Teletech’s national distribution presence* underscores Motorola’s continued commitment and focus in India. Combining, ‘Beetel’, one of the strongest brands of Bharti Teletech in India, with Motorola’s internationally recognised brand, opens a world of new opportunity for mobile consumers.
Motorola is committed to delivering on its vision of connecting the unconnected here in India. Together with Bharti Teletech’s outstanding distribution network we will bring even greater reach and choice of mobile communications to consumers in India wherever they are,” said Allen Burnes, Corporate Vice President, High Growth Markets, Mobile Devices Business, Motorola Inc. “Our new and exciting portfolio extends across all tiers and will bring both added value and choice for consumers in India.”
Mr. Rakesh Bharti Mittal, Vice Chairman & Managing Director, Bharti Teletech, said, “Our relationship with yet another telecom major, Motorola, is a further endorsement of Bharti’s superior distribution and its quality practices. Bharti has had the privilege of joining with best-in-class, blue chip companies, from around the world that have come and joined hands with Bharti, at different stages, to develop the telecom sector in India. Our understanding of the Indian market, a strong brand presence, distribution reach across India; the experience and expertise of marketing products to the Indian customer should be a perfect match for Motorola’s growth strategy in India. For Bharti, the alliance helps us further widen our product portfolio and also leverage economies of scale.”
“Our new relationship with Bharti Teletech is extremely significant and helps Motorola in its efforts to connect the unconnected,” commented Sudhir Agarwal, Director-Sales, India, Nepal & Sri Lanka, Mobile Devices, Motorola India Private Limited. “We are committed to increasing our presence and investment in the Indian market and this news is a major step towards it.”
Mr. Pawan Kapur, CEO, Bharti Teletech, said “We are happy to be a part of Motorola’s plans in India and our customers can now look forward to a wide range of technologically advanced GSM handsets from our stable. I am confident that the alliance would be mutually beneficial for both the companies and the future would see us growing and further strengthening this strategic alliance”.
* Bharti Teletech’s national distribution presence constitutes a network of over 250 distributors and more than 11,000 retailers across India
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
About Bharti Teletech
Bharti Teletech - a Bharti enterprise, is India’s leading telephone instrument manufacturing company and one of the largest in the globe. Established in 1985, the company’s manufacturing operations are spread across ISO-9000 certified plants in Mapusa (Goa) and Ludhiana (Punjab) with an installed capacity of 6 mn telephone units annually upgradable to 10 mn units. An in-house Centre for Excellence with industrial and engineering design capability and equipped with facility for product reliability and life tests ensures a quality standard that compares with the best internationally.
Bharti Teletech produces a comprehensive basket of customer premise equipments, comprising of over 40 models spanning the basic, feature-rich and cordless telephone categories, under the Beetel brand. Beetel commands a market share of over 40% in the retail market, 95% in the PSP business and 60% in the tender market. The company has been in the forefront of growing the open retail market by providing feature-rich and world-class telephone products at affordable prices. Bharti Teletech currently exports to 30 countries in five continents, including the PTT markets. Bharti plans to double its exports in 05-06 over last year.
Bharti Teletech has a tie-up with Atlinks (No.1 in home and office telephony worldwide) for marketing of GE telephones in India and neighbouring countries as well as exports. It’s list of credits also include a contract with France telecom for supplies of our products for their worldwide requirement as well as supplies to Telefonica, Peru.
The new initiatives of the company under the ‘Beetel’ brand include Broadband Products and Set Top Box – a hi-growth market in India. Both are focus areas for the company
# # #
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2004
- Contact Information
- Amit Chaudhery
- Motorola Communications & Public Affairs (India)
- Motorola Inc.
- Contact via E-mail
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.