CBS, Gas Station TV Ink Deal To Deliver News And Entertainment At The Pump
CBS, America’s most-watched network, has teamed with Gas Station TV (GSTV), the industry leader in digital gas station media, to provide viewers with a mix of daily updates and customized content.
As part of this exclusive relationship with CBS, GSTV will deliver its viewers breaking news and headlines from CBS News as well as entertaining and informative segments from CBS’s vast programming lineup.
“Gas Station TV provides an excellent new outlet for CBS in the fast growing category of digital out-of-home media,” said George Schweitzer, President, CBS Marketing. “The viewing experience and reach they provide dovetails perfectly with our strategy of finding unique ways to reach a captive audience for our content when viewers are out of their homes.”
For Gas Station TV, the engagement with CBS is a testament to the monumental growth of the digital media market and the company’s overwhelming success in the past year. With more than 30 million viewers a month in over 300 cities across the U.S., GSTV has risen to the forefront of the digital media landscape by expanding to the nation’s top media markets and securing partnerships with some of the world’s most recognized advertisers, gas station retailers and pump technology providers.
“We’re transforming the gas station into a true media destination for consumers, marketers and retailers alike,” said David Leider, GSTV CEO. “In partnership with CBS, we’re providing a richer, more dynamic content experience than ever before, and creating new opportunities for our advertising and retail partners. Consumers will notice the difference, and we’re confident that our business partners will see the results.”
CBS has significant experience in programming for out-of-home audiences. In addition to the partnership with Gas Station TV, the Company owns CBS Outernet (previously called SignStorey), a leader in the distribution of video programming and advertising content to retail stores. CBS also distributes video programming to many outlets including airlines, supermarkets, shopping malls, hair salons, doctor offices and auto service centers.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.
About Gas Station TV
Gas Station TV is an IP-based digital television network at the pump. Captive consumers are engaged for 4 1/2 minutes during their pump transactions with nothing to do. There is only one channel, no remote controls, DVRs or PC multitasking. GSTV provides a programming experience with news, entertainment, and local weather – to engage customers and enable marketers to connect with “on-the-go” consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.
GSTV is currently on more than 5,000 screens in 300+ cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Atlanta, Detroit and Tampa at select Chevron, Conoco-Phillips, Citgo, Exxon-Mobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations. Gas Station TV will be on over 12,000+ screens at leading gas retailers in the Top 15 DMAs in 2008. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Please visit www.gstv.com for more information.
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