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North American PC Users Increase Usage, Want More Mobility


Consumers’ usages of PCs and purchasing patterns continue to evolve, according a survey of North American PC users, reports In-Stat ( Key findings in the In-Stat survey include a rise in the number of hours consumers use PCs and a desire for increased mobility, the high-tech market research firm says.

“Looking ahead to consumers’ next PC purchases, desired key features are expected to change,” says Ian Lao, In-Stat analyst. “The dominant technology set desired over the next several years is wireless—wireless accessories, wireless peripherals, and long range wireless such as WiMAX, or LTE, or EV-DO.”

Recent research by In-Stat found the following:

* Consumers are using their PCs more than 48 hours per week, on average.
* Consumers are embracing the virtualized data usage model, with SaaS usages gaining traction.
* Interoperability usages across platforms consumers already own are in demand.

Recent In-Stat research, The Changing Face of North American Consumer PC Usage and Purchasing Patterns (#IN0703566SI), covers the North American market for PCs. It includes the results of a consumer usage and purchasing pattern survey conducted in March of 2007. Results from this research will help companies determine: when consumers are likely to make their next PC purchase, the features consumers state they want, the features consumers want based on changes in their usage/buying patterns, and how consumers view new technologies. In addition to the report, Ian and other In-Stat analysts provide consulting services on a variety of technical and market topics regarding the semiconductor and electronics industries.

For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $2,995 (US).

This research is part of In-Stat’s PC Technology service, which utilizes consumer and industry research to analyze the market and technology changes that affect current and future PC architectures. This service’s coverage includes in-depth analysis of core-logic, graphics, internal interfaces, external wireless interfaces, new PC features and form factors, and changing usage models. Through the use of short briefs, this service also provides quick analysis on key events and changes in market conditions.

Related Research:

Processor Branding, Leaving Its “Mark” On Customer Minds

USB 2007: Wireless Finally Arrives

For more information, contact:

Ian Lao, Senior Analyst
Phone: 480-220-7888

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Market Research from In-Stat

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic market places and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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