Deliver Your News to the World

Northwest Airlines Unveils New Employee Uniforms with Runway Fashion Show at Detroit Metropolitan Airport


First NWA uniform redesign in nearly 17 years

Northwest Airlines (NYSE: NWA) today unveiled new uniform designs for its flight attendants and airport customer service employees during a high-energy runway fashion show at Detroit Metropolitan Airport. The new uniforms, the first redesign in nearly 17 years, were developed over a two-year period by Northwest employees and designer Miranda Moss to ensure ideal form, fit and functionality.

A Northwest Employee Involvement Team, consisting of employees from various work groups, led the new uniform initiative and worked collaboratively with employees and the designer on every aspect of the design process. The new uniform designs offer dynamic colors and styles, and include components that can be mixed and matched to create several ensembles, while at the same time, maintain a consistent NWA look.

The new uniform designs retain a sense of classic style while incorporating high-tech modern fabrics which are appealing to the eye, comfortable to wear and offer increased functionality. The new uniforms consist of more than 15 components for maximum versatility and feature a palate of colors including charcoal gray with a hint of red, white and periwinkle blue.

“Northwest employees undertook an in-depth process to develop uniforms that not only meet their needs in terms of choice and comfort, but uniforms that also represent the new direction of Northwest,” said Mike Becker, senior vice president, human resources and labor relations. “A runway fashion show was the ideal way to introduce our new uniforms and to highlight the excellent design work our employees created during this process.”

The fashion show featured 28 Northwest flight attendants and customer service employees from the U.S. and Asia who modeled the new uniforms. The event also featured the modeling services of Ashleigh Turner, a Grosse Pointe, MI Make-A-Wish Foundation teen who dreams of participating in a runway event. Northwest also partnered with Douglas J Aveda Institute to provide make-up and hair styling for event participants.

Flight attendants and airport customer service employees will begin wearing the new uniforms in fall 2008.

Northwest Airlines is one of the world’s largest airlines with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,400 daily departures. Northwest is a member of SkyTeam, an airline alliance that offers customers one of the world’s most extensive global networks. Northwest and its travel partners serve more than 1,000 cities in excess of 160 countries on six continents.


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.