"Cyber Monday" Generates Record Retail Traffic
* Akamai Net Usage Index for Retail shows continued year-over-year growth in visits to eCommerce websites
* By 10:00 a.m. ET yesterday, online visits to Akamai retail customer sites had already surpassed 2006’s Cyber Monday peak of 3.5 million visitors per minute
* At 2:00 p.m. ET, Akamai was seeing over 4,600,000 global visitors per minute to retail sites – a record for 2007 – and 1 million more visitors per minute than the same time last year
CAMBRIDGE, MA.— Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today released data from its Akamai Net Usage Index for Retail chronicling real-time traffic to online shopping sites. Measuring the impact of “Cyber Monday,” Akamai’s unique index tracks visitors per minute to an aggregated group of more than 300 global e-commerce sites.
As of 2 p.m. ET yesterday, North American traffic had reached 2,950,806 visitors per minute, a 37 percent increase over 2006’s Cyber Monday peak for North America. At the same time, global traffic reached 4,608,640 visitors per minute, a 30 percent increase over the 2006 peak.
“Much of the growth in year-over-year retail traffic can be attributed to consumer confidence in the Web, retail sites becoming more reliable and secure, and more consumers doing targeted shopping,” said Brad Rinklin, vice president of marketing, Akamai. “As retailers continue to emulate the offline, physical world by adding richer, dynamic environments to their online stores, site performance becomes paramount. Many retailers start the process of preparing for Cyber Monday surges months in advance, and Akamai is used to ensure that their sites perform flawlessly during peak so that every visitor can complete a transaction as quickly, and as reliably, as possible.”
Akamai also announced that global retail site traffic on “Black Friday” (Nov. 23rd) peaked at 4,044,800 visitors per minute compared to 3,080,349 a year earlier.
Visit http://www.akamai.com/netusageindex for a live view of the Akamai Net Usage Index for Retail.
Akamai® is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is “The Trusted Choice for Online Business.” For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai’s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai’s network infrastructure, and other factors that are discussed in the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
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