Pregame.com Launches HollyWagers Entertainment Betting Blog
LAS VEGAS, Nev. – November 3, 2005: Pregame.com has launched its entertainment and pop culture betting blog, HollyWagers.com. HollyWagers will provide daily updates on the most unique and current movie, music, television and world event bets available at the internet’s most trusted sportsbooks.
Said RJ Bell, founder and President of Pregame, “It’s obvious that while it accounts for a small section of the overall monies going in and out of sportsbooks, pop culture proposition betting is a growing market, and Pregame wants to be on the forefront of developing that market.”
The HollyWagers.com site will be run by Pregame Senior Entertainment Editor Kari O’Connor and Pregame’s Director of Marketing Communications, Jocelyn Saurini. Said Saurini, “To me, there’s a huge gap out there in bringing women on board to place bets online. What we all know is that women spend more money online than do men, so it only makes sense that we’d start looking for ways to bring some of that money into the sports gambling arena. Bets on things that women are more knowledgeable about and comfortable with, like reality tv, are the logical avenue to begin to do that.
HollyWagers was launched when the Pregame marketing team noticed spikes in traffic and click-through rate on days when their weekly sportsbook email contained entertainment prop bets as the main content. The team then launched an entertainment betting newsletter as a test case for three months before beginning development on the HollyWagers daily blog project. The HollyWagers blog will also maintain a weekly email update that will release the hottest entertainment betting tip of the week prior to its being posted on the website. However, the blog itself will provide users with a daily spot to check what bets are available on events like the Oscar awards, the birth of Bennifer’s baby and the winner or Survivor.
O’Connor was brought on board to monitor and organize the running of the blog and its email newsletter. Says O’Connor, “What you’ll see at HollyWagers is quality daily content from people who know both pop culture and the betting industry, and it will be written in a way that can appeal to both people who understand odds and offshore betting and people who may be less comfortable with betting and sportsbooks. We consider HollyWagers a place to learn about the fun of entertainment betting and then find the best Hollywood-style props out there.”
HollyWagers and its daily updates can be found at http://www.HollyWagers.com.
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