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Nike Names Bert Hoyt Vice President of Global Football


NIKE, Inc. (NYSE:NKE) today announced Bert Hoyt as Vice President and General Manager of Global Football (soccer), one of the company’s biggest businesses in which Nike is a global brand leader in the world’s most popular sport. Hoyt reports to Trevor Edwards, Nike’s Vice President of Global Brand and Category Management.

Hoyt brings to the role close to 20 years of key sporting goods footwear and apparel global experience, including almost a decade at Nike. Most recently, Hoyt was Vice President and General Manager of the Nike German Alpine Region, which includes Germany, Austria, Switzerland and Slovenia. He led this team to exceptional growth within the region where football is a key consumer category.

“Bert is taking the reins of a very strong football business with incredible depth and momentum,” Edwards said. “He brings tremendous global experience and a complete understanding of the game of football. We look forward to his leadership as we continue to drive energy, create premium performance product and provide rich consumer experiences in football worldwide.”

From 2003 to 2005, Hoyt served as Nike’s Vice President of Commerce in Europe, Middle East and Africa (EMEA), Nike’s second largest region in the world. In this role, Hoyt led all Nike sales and retail operations, re-energizing the business and driving revenue growth. Under his leadership, he realigned the sales team, elevated its retail presentation, and successfully opened numerous franchise and concept stores. Since joining Nike in 1998, Bert has held numerous senior positions in EMEA’s equipment divisions, marketing and sales.

Hoyt succeeds Joaquin Hidalgo, who has been leading Nike’s global football business for the past year in addition to his role as Vice President, Global Marketing for the Nike brand. As Vice President, Global Marketing, Hidalgo will focus full-time on driving Nike’s marketing efforts around the world. Under Hidalgo’s leadership, Nike football continued building energy and momentum worldwide with successful launches of innovative products such as the revolutionary new Total 90 Laser football boot and the “Put It Where You Want It” campaign. The T90 offers a bigger sweet spot, enhanced ball control and accuracy. The boot has been widely embraced by players such as Wayne Rooney, Fabio Cannavaro and Fernando Torres.


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