KJLH-FM, Radio Free 102.3 FM, signs for
Urban Adult Contemporary station is owned by Stevie Wonder’s Taxi Productions Inc.
Arbitron Inc. (NYSE: ARB) announced today that KJLH-FM, the Urban Adult Contemporary radio station that is owned by Stevie Wonder’s Taxi Productions Inc., has sign a multi-year agreement for the Arbitron Portable People MeterTM ratings service in Los Angeles as and when the service is introduced in that market.
“Our station seeks to go beyond entertainment to inform our listeners through news, public affairs, and community outreach,” said Karen Slade, vice president and general manager, KJLH-FM. “We are looking to the Arbitron Portable People Meter to help our station develop the programming that will meet the needs of the affluent and community conscious African-Americans who make Radio Free 102.3 FM a vital part of their lives and to promote the value of our audience to local and national advertisers.”
Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
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