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New Borders® Store to Open at Alameda Town Centre in Alameda, Calif


ANN ARBOR, Mich.- Borders, Inc. will open a 22,147 square-foot, two-level store in Alameda, Calif. at the Alameda Town Centre in March 2008. The store will be located at the intersection of Otis Drive and Park Street.

The new site was selected based on a variety of factors, including consumer demographics, the strength of the co-tenants, traffic patterns, the availability of parking, visibility and the overall attractiveness of the new site.

The opening of this new store is expected to create approximately 45 jobs in the local community. Employment opportunities at Borders at Alameda Town Centre will be posted online and available in January. To apply, please visit Borders at

Borders, which embraces its role as a vital, contributing member of the community and celebrates its customers’ desire to explore and find personal enrichment and knowledge, offers the opportunity to enjoy local appearances by authors and performers as well as free activities for children. Community connections are important to Borders. The new store will serve as a community-gathering place for the residents of Alameda.

Committed to offering customers an engaged and rich shopping experience that meets their needs, the new store in Alameda will offer:

· A diverse and relevant assortment of up to 200,000 book, music and movie titles available in an inviting atmosphere with plenty of comfortable seating throughout the store.

· A Seattle’s Best Coffee® café with balcony seating overlooking the San Francisco Bay and the City of San Francisco serving its full line of premium coffee and non-coffee beverages, including lattes, mochas and blended beverages, and a fresh food menu, featuring pastries and sandwiches.

· A Paperchase shop with a wide selection of fashionable notebooks, journals, wrapping paper, greeting cards and other gifts and stationery items from U.K.-based Paperchase® Products Limited.

· Internet access. Through an alliance with T-Mobile®, Borders stores are T-Mobile HotSpots®, allowing customers using Wi-Fi enabled laptops or PDAs with a T-Mobile account the ability to comfortably surf the web, access email, connect to their corporate network, or download large files all while connected to the nation’s largest, carrier-owned Wi-Fi network.

· Borders Rewards® is a free loyalty program where all customer purchases count toward earning Borders Bucks that can be used on future purchases. In addition, members enjoy exclusive Borders Rewards Bonus Events and receive members-only coupons and savings opportunities throughout the year.

· “Borders Recommends” titles and reviews displayed throughout the store. In addition, knowledgeable booksellers are happy to suggest titles suited to each customer.

· Multiple self-serve Borders Search stations offering customers the opportunity to check the availability of a particular title and where it is located within the store. In addition, the stations in each store’s music department will give customers the chance to listen to a CD before purchasing it.

· Borders Group Savings and Services Program offering discounts, deferred billing, complimentary price quotes and specialized customer service to businesses, schools, libraries and non-profit groups. Membership to this program is free.

· The Borders Original Voices program, now in its 11th year, highlights the work of new and emerging authors and artists and helps Borders share its passion for books, music, and movies with customers from one enthusiast to another. Over the course of a year, more than 200 new works are featured in Borders stores.


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