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New DotAsia Domain Launch - Online Registration of Interest via Melbourne IT Corporate Brand Services


Melbourne IT Limited (ASX:MLB) today announced that it is accepting online expressions of interest for the new .asia domain space that will officially launch to the general public in February 2008.

Melbourne IT, a top five global domain name registrar and accredited .asia registrar, is assisting its clients around the world in registering .asia domain names and protecting their valuable Trademarks and brands in this highly anticipated new name space.

Anders Eriksson, CEO of Melbourne IT Corporate Brand Services, said “The .asia space is a very interesting opportunity for companies and organisations worldwide to start, expand or strengthen their online presence in the attractive Asia region. With more than four billion people in the region and strong online and economic growth, this is a domain space that should not be overlooked. As with many new Top Level Domains, it is also critical to protect intellectual property rights to reduce the threat of cybersquatting or typosquatting on known Trademarks and brands.”

Melbourne IT has recently launched a platform for the online registration of .asia domain interests through the Melbourne IT Corporate Brand Services web site. This enables registrants to take the first step in successfully registering their desired .asia domain name. The online registration platform is located at

The new .asia Top Level Domain is designed to represent the Asia region online and officially opened on the 9th of October to Trademark owners and governments. The Landrush and Open Registration phases of the .asia launch are scheduled for February 2008. This will open the new domain up to the general public.

About Melbourne IT
Melbourne IT Limited (ASX:MLB) is a world leader in the supply of domain name registration and other online solutions with a strong commitment to the delivery of high value internet services and web-based solutions to organisations of all sizes across the globe. Melbourne IT was listed on the Australian Stock Exchange in 1999 and has a network of offices in locations across the world.

About Melbourne IT Corporate Brand Services
Melbourne IT Corporate Brand Services is a key division of Melbourne IT which provides leading online brand management services through a global network of offices. With offices in 9 major markets, we are able to utilise our global resources to provide targeted expertise on a local scale in Corporate Domain Management, Online Brand Infringement and Web Traffic.


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