Canon U.S.A. And The New York Islanders Announce New Three-Year Marketing And Sponsorship Agreement
Canon U.S.A., Inc., and the New York Islanders today announced that Canon has signed a three-year marketing and sponsorship agreement that renews the relationship between the digital imaging leader and the Long Island-based National Hockey League (NHL) team.
As part of the new agreement, the Canon logo will be displayed for all Islander home games on exclusive signage behind the home and visiting teams’ benches, and in the ice. The Canon brand will also be highlighted in the Islanders’ game programs and in the team’s annual yearbook.
“For years, Canon has been a strong supporter of the Islanders,” said William Reed, senior vice president and general manager, Corporate Communications, Canon U.S.A., Inc. “We look forward to strengthening our relationship with our Long Island neighbor - the Islanders - and to cheering them to victory this season.”
According to Mike Bossy, executive director of the Islanders Business Club, “Adding an industry leader with the enormous stature of Canon to our ’roster’ of major corporate partners is wonderful news for our franchise. Through joint marketing initiatives, two very strong brands will only get stronger. The Islanders thank Canon for this significant relationship.”
“Canon is a corporate and civic leader who the New York Islanders are proud to work with to build an even more vibrant Long Island,” said Chris Dey, senior vice president, Sales, Marketing and Operations, New York Islanders. “Together we will make a very positive impact on our community.”
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranking third overall in the U.S. in 2006†, with global revenues of $34.9 billion, is listed as one of Fortune’s Most Admired Companies in America and is on the 2007 BusinessWeek list of “Top 100 Brands.” To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/pressroom.
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