Cisco Provides Mobile Carrier Infrastructure for Intelligent Billing Systems
VIVO, Largest Mobile Carrier in South America, Selects Cisco Mobile Exchange to Increase Billing Efficiency
SAN JOSE, Calif., October 27, 2005 –– Cisco Systems® today announced that Vivo, the largest cell phone carrier in South America with more than 27 million customers, has deployed the Cisco Mobile Exchange (CMX) solution to streamline measurement and billing systems developed by Portugal Telecom Inovação (PTI). This intelligent platform allows the carrier to charge customers in real time for the use of data services, directly from accessed content.
Depending on customer use, data volume is not always the optimal parameter for billing. In Vivo’s situation, it is more efficient to distinguish services accessed and bill customers based on access rather than data volume. With solutions provided by Cisco and PTI, Vivo is now able to do intelligent billing based on actual content accessed. The project is being implemented by systems integrator Medidata.
“In such a competitive market like the one of mobile telecommunication providers where data access technology evolves quickly, mobile operators need an integrated and flexible solution that allows for the creation of dynamic and interactive services”, says Átila Branco, Vivo’s networks engineering manager.
With CMX, VIVO will be able to offer to its customers new service plan pricing options that best suits their needs, whether it is for personal or corporate use. The system also allows total management control of the network, thereby increasing efficiency while decreasing costs.
Currently, Vivo employs 2G, 2.5G and 3G data access technology. Using the infrastructure provided by Cisco CMX operating with PTI systems, it will be possible to bill each service in an integrated and transparent way. This solution helps to identify and do the billing, independent from the technology adopted for access.
Cisco Mobile Exchange (CMX)
The Cisco Mobile Exchange (CMX) solution is an integral part of Cisco’s ongoing endeavor to deliver solutions that exploit the full potential of Internet Protocol (IP) Services. The solution, based around field proven hardware and leveraging Cisco’s leadership role in developing IP services, is tailored to the specific challenges that the mobile operator is facing today in the 2G, 2.5G and 3G arenas. Its role is to bridge the gap between the Radio Access Network and the whole range of Internet services which are delivered via IP networks: Internet access, dedicated portals, corporate intranets, segment specific content.
Packed with a variety of features, the Cisco Mobile Exchange includes a Network Management and Operations layer that controls a variety of gateway features, such as GGSN, PDSN and Public WLAN, as well as Mobile Services, such as Mobile IP, Service Selection, Content Monitoring and Security. Cisco Mobile Exchange enables the intelligent framework that identifies users, knows where they are, and delivers services to them anywhere, over any access medium, to any client device.
“Cisco has worked with Vivo’s team to assist the real needs of the company. With a convergent and high performance platform, Vivo will offer much more customized and differentiated solutions for customers”, says Rafael Steinhauser, Cisco Brazil president.
More information about Cisco mobile service provider solutions is available at www.cisco.com/go/mobile.
VIVO — a company controlled by Portugal Telecom and Telefónica Moviles — is the largest operator of mobile telephony in the Southern Hemisphere, with more than 27 million clients and estimated market share of 45 percent in Brazil. The company is present today in 19 Brazilian States plus the Federal District, corresponding to 86 percent of the Brazilian territory encompassing 83 percent of the country’s GNP. The technological option of the company is CDMA, the basis for the third generation of mobile telephony, according to the International Telecommunications Union — ITU. Information and registration: firstname.lastname@example.org
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