“Germany and China – Moving Ahead Together” in Nanjing: BASF presents innovative products and solutions for sustainable development
* Pavilion featuring energy-efficient and environmentally friendly solutions for housing and the automotive industry plus a Kids’ Lab
* High-level corporate social responsibility round table
* BASF to sponsor Nanjing taxis with its Keropur® fuel additive
* Expert symposium on city life and construction
BASF, Official Partner of the “Germany and China – Moving Ahead Together” initiative, today announced its contributions to the first station in Nanjing, capital of Jiangsu Province. The initiative will run from autumn 2007 to 2010 and will tour a number of major cities throughout China to promote technological and cultural aspects of Germany. BASF’s most visible activity will be a pavilion on the Germany Esplanade in Nanjing that will be open to the public from October 19 to 27, 2007. Other activities include a high-level corporate social responsibility (CSR) round table, the sponsorship of Nanjing taxis with BASF’s Keropur® fuel additive, and an expert symposium on city life and construction.
“BASF is very proud to be Official Partner of the “Germany and China – Moving Ahead Together” initiative and is pleased to have this opportunity to show how our company can partner China in finding innovative solutions for sustainable development. In this way, we want to contribute to the continued good relations between Germany and China,” said Dr. Martin Brudermüller, member of the Board of BASF Aktiengesellschaft responsible for Asia Pacific. “I cordially invite the citizens of Nanjing to visit our pavilion and discover how having a high living standard and acting sustainably can be achieved simultaneously. As a company with a strong commitment to China, we bring our latest technology to the country, and that is exactly what visitors will be able to experience.”
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BASF Pavilion: Construction and living, mobility and Kids’ Lab
The pavilion will feature three main areas:
* In the “low-energy apartment” BASF will show how its innovative products for the construction industry reduce both energy consumption and emissions while enabling a modern lifestyle. In addition, there will be hands-on exhibits related to topics such as smart temperature management, sound absorption and heat-reflecting surfaces.
* The second area focuses on how BASF helps to make cars more environmentally friendly with a wide range of solutions for the automotive industry. Exhibits include water-based coatings and emission-control catalysts, as well as plastics that reduce the weight of cars and cut fuel consumption.
* Finally, the pavilion will contain a Kids’ Lab in which children aged between 6 and 12 years can discover the world of chemistry through exciting specially designed experiments. Here again, two of the six experiments deal with aspects of environmental protection: wastepaper recycling and wastewater purification.
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CSR meeting, fuel additives for taxis and expert symposium
During the station in Nanjing, BASF is also taking the opportunity to host a high-level round table to discuss the next steps in its “1+3” CSR project with its six partner companies. The project, which was initiated by BASF under the umbrella of China Business Council for Sustainable Development (CBCSD) in April 2007, aims to promote CSR and best practices to local small and medium enterprises according to the following model: Each member company forms a team with three business partners, ideally a customer, a supplier and a logistics provider. In turn, each partner then introduces the same model to three more business partners in its own supply chain.
“This project has attracted a great deal of interest and CBCSD has succeeded in rolling it out to 50 companies,” said Johnny Kwan, Chairman of BASF Greater China. “While accomplishing its economic and business goals, BASF wants to act as a “honey bee” company in China, spreading the message of CSR among our upstream and downstream partners in the supply chain and even beyond the chemical industry.”
BASF will also sponsor 50 Nanjing taxis owned by Zhongbei Taxi Company with its Keropur® fuel additive during the week-long station in Nanjing. Keropur® protects the whole fuel intake system from deposits, ensuring an ideal fuel-air mixture for efficient combustion. This saves repair costs, and reduces fuel consumption and emissions, thus protecting the environment.
Also as part of the initiative, BASF is contributing to a three-part expert symposium on modern urban living organized by the German business community in Nanjing. BASF will be responsible for conducting a symposium on Construction and City Living on November 9, 2007. The symposium is targeted at architects, engineers and students and will feature presentations by Chinese and German experts.
BASF will also launch a special website (www.basf.com/germanweeks) to coincide with the opening of the Germany Esplanade in Nanjing on October 19. Here visitors will be able to view a film about the making of BASF’s pavilion and find out more about the various exhibits.
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