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Will Result in Products to Help Kids Learn, Interact

SILVER SPRING, Md.- Discovery Communications and JAKKS Pacific, Inc. (Nasdaq: JAKK) announced today that JAKKS has signed a worldwide master toy license agreement with Discovery, through Discovery Kids licensing agent Big Tent Entertainment, to create toys and related products based on the Discovery Kids® brand.

Under the agreement, JAKKS™ plans to launch products that encompass the Discovery Kids’ brand values which inspire children to learn and interact with the world around them. JAKKS has the rights to sell its Discovery Kids line for the first time at major mass market retailers, and expects to ship the line to retail for Fall 2008. The agreement includes activity sets, science kits, kids’ microscopes, role-play sets, arts and crafts, electronic learning aids, Plug it in & Play TV Games™ interactive toys, outdoor/seasonal products, radio controlled vehicles, puzzles and more.

The Discovery Kids Channel is highly acclaimed by critics, highly regarded by families, and has received over 100 awards since 2004, including seventeen Daytime Emmy Nominations and eight Parents’ Choice Awards in 2007.

“Families trust Discovery Kids programming and products, with parents viewing them as inspirational and educational, and children viewing them as interesting, exciting and cool,” said Jack Friedman, Chairman and CEO, JAKKS Pacific. “We are working to make the products unique and engaging to deliver toys and play accessories that are both smart AND fun! We want to help kids and parents learn how to explore the fascinating world around them.”

“We are thrilled to partner with JAKKS Pacific to bring children the top quality Discovery Kids brand definitional products that help kids satisfy their natural curiosity and engage with their world,” said Marjorie Kaplan, President and General Manager, Animal Planet and Discovery Kids Media. “We believe JAKKS’ mass market line will be a whole lot of fun and help reinforce our brand’s values to kids everywhere.”


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