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Seagate Teams Up with Ubisoft’s Frag Dolls® to Spread the Gaming Gospel


The world’s best professional female gaming team collaborates with Seagate for online video game tournament, in-person competitions and much more

SCOTTS VALLEY, Calif.-Seagate Technology (NYSE:STX) today announced a yearlong partnership with Ubisoft’s Frag Dolls®, bringing together the world’s best professional-level female gamers with the world’s leading storage solutions provider. In addition to evangelizing the thrills of gaming that hard drives enable, the partnership will include a one-of-a-kind online gaming tournament in which the winner will take home highly coveted Seagate storage solutions.

“Storage is at the core of the interactive and realistic gaming experience, especially as gamers download more complex games and loads of videos, music and game extras,” said Rob Pait, director global consumer electronics marketing at Seagate. “Seagate’s sponsorship with the talented Frag Dolls and Ubisoft proves our desire to inspire a love of gaming among people of all ages and genders, as well as to continue to be a force in this market.”

As part of the sponsorship, the Frag Dolls will also make guest appearances at three stops during Seagate’s Mall Tour, which kicks off on October 19 in Minneapolis’ Mall of America. The interactive gaming tour will feature the world’s most popular gaming consoles and Alienware PC gaming kiosks for exciting tournament play and to showcase the added benefits of using hard disc drives to achieve the ultimate gaming experience. During their appearances, the Frag Dolls will meet and greet fans - before pwning them in some head-to-head tournaments. The contenders who are skilled enough to avoid getting fragged will be rewarded with some of Seagate’s popular branded products.

“Our years of intense gaming and tech savvy have helped us to develop a keen appreciation for how good storage solutions can improve the gaming experience,” shared Morgan Romine, Frag Doll team captain.

“There’s nothing more frustrating than having to clear hard drive space before you can install or download the next hot game. Partnering with Seagate is the perfect way for us to support products that are so good at supporting gamers.”

The Frag Dolls, a team of nine dedicated female gamers assembled by game publisher Ubisoft, are recognized as some of the best players in the world and as advocates for the growing presence of females in the video game industry. In addition to the online gaming tournament and appearances at Seagate Mall Tour stops, members of the elite gaming team will post monthly columns on the Frag Dolls website, participate in podcasts and video interviews, and post Blogs with tips and trends on Seagate storage solutions and the gaming world.

As gamers demand more and more entertainment features from their PC and console systems, Seagate is there to provide the vital capacity and horsepower. Hard drive storage delivers the ideal capacity and multi-stream capability needed to enable features expected in today’s gaming world.

Stay tuned for more information on the online gaming tournament and the dates and locations of the Frag Doll appearances.


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