Internet Marketing Strategy --- Branding Goal
United States, October 6, 2007 – Branding refers to the vague notion of creating an identity for a product or name brand with consumers. The classic example, of course, is Colonel Sanders. The company has been able to create such a strong name that most people use the words “Kentucky Fried Chicken”.
The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.
The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Sites like Amazon and EBay were the first major money players in their fields, giving them a huge advantage over subsequent competitors. Unless you are coming to a field with a lot of money and no current dominant site, your branding goal is going to meet with failure or limited success at best.
If you want to stick with your branding goal, the only cost effective and ultimately successful Internet marketing strategy are blogs, press releases and article campaigns.
Phil says, “Press releases and articles are simply to get pages on your site ranked high in search results on the three large search engines – Google, Yahoo and MSN. To meet your branding goal, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business arena. You then write releases and articles for every single phrase and get them ranked”.
This strategy has two benefits. First, it will produce free traffic to your site. The second benefit is your branding goal is met because the site appears in all the top 10 rankings. Regardless of what the prospect searches for, they keep seeing your site. This creates both brand recognition and credibility.
“To identify all the phrases being used by your prospects in searches, you must use a keyword tool like Word Tracker that analyzes web searches on the major search engines. You simply enter a keyword and it kicks out every phrase being used by consumers, how often they use it and how many sites are trying to get ranked under it. This information is the equivalent of your Internet marketing bible,” says Phil.
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